Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
About this episode
Kim Vaccarella shares her journey of building Bogg Bag from a failed production run to a $100 million business.
Kim’s inspiration to launch a business came from an unlikely source: Her son’s Crocs. She thought the durable, washable material would make a great beach bag. So she designed one. But after investing her savings—inlcuding some of her kids’ college fund—Kim was crushed when her first major shipment of Bogg bags was defective. It knocked her so off balance, that she put the entire business on hold. Then something unexpected happened.The few thousand customers who already had a bag….clamored for more. So Kim decided to start over. She borrowed $120,000, found another factory, shared trade show booths with four other founders, and slowly built Bogg Bag into a $100 million phenomenon. What you'll learn: How getting nowhere with Crocs gave Kim the motivation to make Bogg Bag herself. Why her first $30,000 production run nearly killed the company. Why a founder isn’t always the best judge of her product How Superstorm Sandy gave new life to Bogg Bag How Kim built Bogg Bag for years while keeping her full-time job and raising two kids. How COVID turned Bogg Bag from a beach product into a “beach and beyond” product. How Kim got a massive acquisition…
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