He could’ve been Qantas CEO. Instead Bruce Buchanan started a $7.2b company
About this episode
Bruce Buchanan discusses his transition from a potential Qantas CEO to leading a successful tech company, Rokt.
Leading Australia’s largest airline is by all accounts a dream job. But in 2012, Bruce Buchanan – who was on track to become chief executive of Qantas – walked away from the national carrier. He now runs one of the world’s hottest tech companies: $7.2 billion e-commerce marketing tech firm Rokt. This week on How I Made It, Rich List editor Yolanda Redrup pulls back the curtain to find out how this former aviation executive built a company that became a giant of the tech world. This podcast was sponsored by Telstra . See omnystudio.com/listener for privacy information.
Sponsors
Telstra
More episodes of How I Made It
- What working on David Bowie’s yacht taught Boost founder Janine Allis
- ‘It's the Mount Everest of careers’: How Fleet’s CEO built an $800m company
- A scam set WA’s fertiliser king on a path to a $5b fortune
- How a former IBM executive redefined Australia’s restaurant scene
- Trinny Woodall, What Not To Wear and a multimillion-dollar company
- How the (banker) founder of MJ Bale took over menswear
Explore listener stats, chart rankings, contacts and more on the How I Made It podcast page.