The Phoenix Principle: Rebuilding with Purpose with FireSpring's Jay Wilkinson

The Phoenix Principle: Rebuilding with Purpose with FireSpring's Jay Wilkinson

June 17, 2026 · 40 min · Season 5 · Episode 4

About this episode

Jay Wilkinson shares lessons learned from losing everything in a house fire and his commitment to purpose-driven business.

What happens when you lose everything? In this episode of How I Turned the Corner, Jay Wilkinson returns to share the profound lessons he learned after a devastating house fire destroyed nearly all of his possessions—and how that experience deepened his commitment to helping businesses become a force for good. Jay, founder of FireSpring and the Do More Good Movement, discusses the upcoming ROI of Why Conference, conscious capitalism, purpose-driven leadership, and the research behind what mak...

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