I asked a LinkedIn insider how to actually stand out on LinkedIn in 2026
From How I Work by Amantha Imber
May 13, 2026 · 31 min
About this episode
Amantha Imber interviews Jessi Hempel about how to stand out on LinkedIn and the impact of AI on professional branding.
There's a moment a lot of professionals know well. You put real thought into a LinkedIn post, hit publish, and watch the likes trickle in. Five. Maybe six. One comment from a colleague you personally recruited into the thread. Meanwhile, your feed has started to look like it was written by the same person. Polished, vaguely inspirational, and somehow saying nothing at all. In this episode, I sit down with Jessi Hempel, senior editor-at-large at LinkedIn and host of the award-winning podcast Hello Monday, to get inside what's actually happening on the platform right now. Jessi has spent 25 years in tech journalism and eight years at LinkedIn, and she has a front-row seat to how AI is reshaping what it means to have a voice, both on the platform and in your career more broadly. We talk about why your LinkedIn profile is doing more heavy lifting than any post you'll ever write, how to approach content in a way that builds real conversation rather than chasing reach, and what the rise of AI-generated posts actually means for anyone trying to show up as themselves online. If you've been feeling like something's off…
People in this episode
Host: Amantha Imber
Guest: Jessi Hempel
Topics covered
- AI
- content creation
- professional branding
- social media strategy
Keywords
- AI
- content strategy
- professional profile
- social media
Mentioned in this episode
Organizations: LinkedIn, Hello Monday
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