Sabri Suby on video sales letters, and the negotiation mistakes almost everyone makes (Part 2)

About this episode

In this episode, Amantha Imber interviews Sabri Suby about effective sales techniques and communication skills.

You're in sales. Even if your job title has nothing to do with sales, you are selling every single day. Ideas, proposals, budget requests, buy-in. The only question is whether you're any good at it. In part two of our chat, I sit down with Sabri Suby, founder of King Kong and a shark on the most recent season of Shark Tank Australia, to get into the skills that have helped him close over $300 million in deals. We cover how he trained himself to communicate with clarity and authority, why he believes the video sales letter is the single most powerful tool any business can have, and the negotiation mistakes that cost people deals before they've even started. Whether you're pitching to a client, selling an idea to your leadership team, or trying to get your team bought into a new direction, this episode will change how you think about communication. Sabri and I discuss: How Sabri built his communication skills from scratch, starting at 16 in a Byron Bay call centre The "game tape" method: why watching and listening back to yourself is the fastest way to improve How to eliminate filler words and why pausing is more powerful than filling the silence What a video sales letter is and…

People in this episode

Host: Amantha Imber

Guest: Sabri Suby

Topics covered

• sales
• communication skills
• negotiation
• video sales letters
• business strategies

Keywords

• sales
• negotiation mistakes
• video sales letter
• communication
• business deals

Mentioned in this episode

Organizations: King Kong, Shark Tank Australia

Places: Byron Bay

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