About this episode

Brett and Karen discuss the future vision of the Journal of Marketing Research with new Editor-in-Chief Raphael Thomadsen.

With a new editorial team taking the helm at the Journal of Marketing Research , Brett and Karen sat down with the new Editor-in-Chief, Raphael Thomadsen, to discuss the team's vision for the journal's future, laid out in a recently published “Vision Editorial” article . They have ideas for streamlining the revision process, accepting shorter-form articles, and bridging the gap between behavioral, managerial, and quantitative areas. Our conversation with Raphael went beyond the article, probing the “how” behind his strategy and drawing on our own experiences at the journal to explore the nuances of these shifts. It’s an inside look at the challenges ahead and what this new direction really means for authors and the field.

People in this episode

Hosts: Brett Gordon, Karen Winterich

Guest: Raphael Thomadsen

Topics covered

• editorial vision
• journal management
• revision process
• shorter-form articles
• behavioral research
• managerial research
• quantitative research

Keywords

• Journal of Marketing Research
• editorial team
• revision process
• shorter articles
• behavioral research
• managerial research
• quantitative research

Mentioned in this episode

Organizations: Journal of Marketing Research

Explore listener stats, chart rankings, contacts and more on the How I Wrote This podcast page.