How I Wrote This
by Brett Gordon and Karen Winterich
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 11 chart positions in 11 markets.
By chart position
- 🇦🇺AU · Social Sciences#1655K to 30K
- 🇨🇦CA · Social Sciences#1775K to 30K
- 🇩🇪DE · Social Sciences#1805K to 30K
- 🇰🇷KR · Social Sciences#3630K to 100K
- 🇭🇰HK · Social Sciences#1430K to 100K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
55K to 198K🎙 ~2x weekly·30 episodes·Last published 1mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
109K to 396K🇰🇷25%🇭🇰25%🇦🇺8%+8 more - Active Followers
Loyal subscribers who consistently listen
33K to 119K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 11 epsHosts
Recent guests
Recent episodes
Ep. 30 - The Next Chapter at JMR: A Conversation with Raphael Thomadsen
Jul 15, 2026
51m 40s
Eps. 29 — The Sendoff
Jun 9, 2026
55m 44s
Ep. 28 - The Open Design Effect with Martin Schreier and Darren Dahl
Apr 16, 2026
1h 02m 38s
Ep. 27 - The No Hunger Games with Sylvia Hristakeva, Jura Liaukonyte and Leo Feler
Mar 11, 2026
58m 45s
Ep. 26 - AI, Authorship, and the Editorial Process
Feb 9, 2026
45m 41s
Social Links & Contact
Official channels & resources
Official Website
Login
RSS Feed
Login
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 7/15/26 | editorial visionjournal management+5 | Raphael Thomadsen | Journal of Marketing Research | — | Journal of Marketing Researcheditorial team+5 | — | 51m 40s | ||
| 6/9/26 | editorial processreflection+3 | Rebecca HamiltonBrett Gordon+3 | JMR | — | editorreflection+3 | — | 55m 44s | ||
| 4/16/26 | open innovationconsumer behavior+3 | Martin SchreierDarren Dahl | AllbirdsWU Vienna+2 | — | open designinnovation+3 | — | 1h 02m 38s | ||
| 3/11/26 | GLP-1 drugsconsumer food demand+3 | Sylvia HristakevaJura Liaukonyte+1 | CornellNumerator+4 | — | GLP-1Ozempic+5 | — | 58m 45s | ||
| 2/9/26 | AIauthorship+3 | Rebecca HamiltonKapil Tuli+1 | JMR | — | AIauthorship+3 | — | 45m 41s | ||
| 1/11/26 | consumer researchromantic relationships+3 | Yuechen WuJared Watson+1 | Who Will I Be Without You? Consequences of Perceived Romantic Relationship Status Stability on Product Rentals | — | car leasingromantic relationship stability+3 | — | 47m 18s | ||
| 12/14/25 | customer valuationfirm value+3 | Dan McCarthyPeter Fader | University of MarylandUniversity of Pennsylvania+1 | — | customer-based valuationfirm value+3 | — | 46m 49s | ||
| 11/16/25 | fatal school shootingslocal economies+3 | Muzeeb ShaikJohn Costello+1 | — | — | school shootingslocal economy+3 | — | 52m 06s | ||
| 10/18/25 | frugalitypoverty penalty+3 | Yesim OrhunMike Palazzolo | University of MichiganUC Davis+1 | — | frugalitypoverty penalty+5 | — | 45m 45s | ||
| 9/20/25 | slangbranding+3 | Bryce PyrahAlice Wang | The Slang Paradox: Connecting or Disconnecting with Consumers? | — | slangbrands+3 | — | 48m 47s | ||
| 8/28/25 | live podcastacademic awards+3 | Yiyi LiMichal Maimaran | JMR | — | JMRacademic articles+3 | — | 43m 33s |
Showing 11 of 11
Pitch Fit is a Pro feature
See how bookable this show is for guests, which brands already advertise, the per-episode ad value, and the best-fit guest and sponsor profile. The numbers are blurred on the free plan.
How readily this show books outside guests like you.
How proven this show is for host-read sponsorships.
For Guests
ProFor Advertisers
ProUpgrade to Pro to unlock guest cadence, sponsor categories, fit scores, and per-episode ad value for this show.
Chart history for How I Wrote This
Peaked at #14 in HK, currently #14 in HK.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| HK | — | #14 | #14 | — |
| South Korea | — | #36 | #36 | — |
| SG | — | #41 | #41 | — |
| AT | — | #48 | #48 | — |
| VN | — | #49 | #49 | — |
| New Zealand | — | #54 | #54 | — |
| HK | — | #63 | #63 | — |
| CH | — | #113 | #113 | — |
| PT | — | #155 | #155 | — |
| Australia | — | #165 | #165 | — |
| Canada | — | #177 | #177 | — |
| Germany | — | #180 | #180 | — |
Chart Positions
12 placements across 11 markets.
Chart Positions
12 placements across 11 markets.