
EP388: James Earnshaw & Jordanna Cobella – Hair Innovations Led (What Hairdressers Need to Know)
From How To Cut It in the Hairdressing Industry by How To Cut It Media
April 20, 2026 · 34 min
About this episode
This episode explores hair colour innovation with insights from Wella Professionals ambassadors on product development and client communication.
In this weeks episode we go behind the scenes of hair colour innovation in a podcast partnership with Wella Professionals UKI. We're joined by James Earnshaw (Global Wella Professionals Ambassador) and Jordanna Cobella (award-winning salon owner and Wella Colour and Trends Ambassador) and together they'll be breaking down what really happens when hairdressers help shape professional hair products. They'll be talking BlondorPlex developments, Ultimate Colour, and the real-world feedback that changes formulas, speeds up services, and improves consistency behind the chair. You’ll hear how to translate “new tech” into simple client language, protect your results between visits, and position professional products without awkward selling. If you want stronger blonding outcomes, cleaner toning workflows, and a smarter way to explain fade, maintenance, and pricing—this episode is packed with practical takeaways you can use in the salon straight away. Hit play and enjoy! Chapters 3:08: Behind the Scenes with Wella Professionals 3:16: Insights from R&D Development 6:32: Collaboration for Product Innovation 9:38: Creating Unique Toner Shades 18:45: Bridging Science and Hairdressing 21:42…
People in this episode
Guests: James Earnshaw, Jordanna Cobella
Topics covered
- hair colour innovation
- professional hair products
- client communication
- product development
- hairdressing techniques
Keywords
- hairdressing
- Wella Professionals
- BlondorPlex
- Ultimate Colour
- client communication
- product innovation
- toning workflows
Mentioned in this episode
Organizations: Wella Professionals UKI, Wella Professionals
Products: BlondorPlex, Ultimate Colour
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