How to Build a Billion-Dollar Brand: Lessons from Ted Rogers

How to Build a Billion-Dollar Brand: Lessons from Ted Rogers

From How to make it in Toronto by Karl Shams

November 3, 2025 · 7 min

About this episode

This episode explores the journey of Ted Rogers and the principles that led to the creation of Rogers Communications.

What does it take to turn a borrowed $85,000 and a struggling FM radio station into one of Canada’s largest telecommunications empires? In this episode of How to Make it in Toronto , we dive deep into the remarkable story of Ted Rogers , the visionary founder of Rogers Communications . From humble beginnings and early failures to bold risks and relentless innovation, Ted’s journey is a masterclass in resilience, foresight, and belief in one’s vision. Learn how his background in law helped him navigate complex industries, how he transformed challenges into opportunities, and the key resources and principles that fueled his rise. If you’re an entrepreneur, business professional, or creative chasing success against the odds — this story will remind you that innovation, persistence, and passion can rewrite your destiny. 🎧 Listen if you want to learn: How Ted Rogers turned vision into reality The power of resilience in entrepreneurship What makes a true innovator stand out How to grow from failure to empire

People in this episode

Host: Karl Shams

Topics covered

  • entrepreneurship
  • innovation
  • resilience
  • business success
  • telecommunications

Keywords

  • billion-dollar brand
  • entrepreneurship
  • Ted Rogers
  • business lessons
  • innovation
  • resilience
  • telecommunications

Mentioned in this episode

Organizations: Rogers Communications

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