Behind the Scenes of Equine Affaire: Lessons in Marketing, Leadership, and Growth with Coagi Long

Behind the Scenes of Equine Affaire: Lessons in Marketing, Leadership, and Growth with Coagi Long

March 25, 2026 · 54 min · Episode 211

About this episode

Denise Alvarez interviews Coagi Long about marketing strategies and leadership lessons from Equine Affaire.

In this episode, I’m taking you behind the scenes of Equine Affaire with Coagi Long, president and owner of one of the largest equine expos in the country. But this isn’t just a conversation about events. We talk about what it really takes to market to multiple audiences, why a “well-rounded” approach matters more than chasing trends, and how Coagi has built and led a team that’s stayed committed for years. You’ll also hear her perspective on staying inspired, navigating challenges, and mak...

People in this episode

Host: Denise Alvarez

Guest: Coagi Long

Topics covered

Mentioned in this episode

Organizations: Equine Affaire

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