How to Market Your Horse Business with Denise Alvarez

If you’ve just been boosting a post and crossing your fingers for a few inquiries to come in, this practical breakdown of digital advertising for horse businesses is for you. You’ll learn why effective advertising isn’t about throwing money behind a post and hoping it converts. It’s about building trust and creating an intentional customer journey from the get-go. Stop wasting money and get a true ROI on your digital advertising to grow your equine business with these practical takeaways f...

What does it really take to build a mission-driven business that aligns with your faith, values, and season of life? In this conversation, Venessa Wood, founder of Ag Women Connect, shares the real, practical lessons she’s learned while growing a purpose-centered community. From getting involved in rooms that stretch you, to letting go of the pressure to always be “on,” to trusting that not everyone is meant to stay in your circle, she gets real about what building from the ground up looks l...

How do you hold feeling unsettled by what’s happening in the world around you while also trying to run a business, care for your family, and show up in the barn like normal? In this episode, we’re talking about what to do when the world feels heavy and your usual motivation just isn’t there. I’ll walk you through a simple, practical process to help you pause, reset, and move forward with clarity, without ignoring what’s going on around you or within you. If you’ve been feeling the weight of...

Whether you’ve seen the movie or not, P.T. Barnum offers a great example of both what not to do and what to do when you’re trying to convert someone to make a buying decision. In this episode, I’m taking you beyond the move to highlight two common mistakes equine entrepreneurs make when selling (you might not even realize you’re doing them). Plus, we’ll uncover three powerful shifts to help you sell with more confidence, clarity, and connection. Show Notes (also known as “Where to read a ...

Even if you’re not a country music fan, there’s something in this episode for you. After reading Kenny Chesney’s memoir, I walked away with a surprising list of lessons that directly apply to growing an equine business. And, of course, I had to share them with you. This one’s part story, part strategy, and full of practical guidance for growing your equine business with purpose. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned...

Most equine entrepreneurs avoid the hard stuff — but not Chelsea Lothrop. In this episode, you’ll hear how leaning into uncomfortable, scary, and uncertain decisions helped Chelsea build a business that’s not only successful but deeply aligned. From pricing to mindset to marketing, she reveals the bold moves that made the biggest difference in her growth. If you’ve been holding back from something because it feels hard, this conversation will give you the clarity and encouragement to move ...

Feeling the nudge that something in your business needs to shift, but scared to pivot? Let's uncover the three hidden mindset blocks that keep equestrian entrepreneurs stuck in place, even when they know a change is needed. You’ll learn why pivoting isn’t failure, why clarity matters more than hustle, and how to take your first aligned step forward. And, why permission to pivot might be the most important gift you give yourself heading into 2026. 💫 Join The 2026 Reset, my free 3-part min...

Are you constantly recommending products to your clients, students, or barn friends? If you’re a horse pro or equestrian entrepreneur who already recommends products to your friends and clients, this episode will show you an easy (and ethical) way to get paid for it. Affiliate marketing expert Jamie Birch joins me to break down how horse business owners can turn authentic product recommendations into a legit stream of passive income. No slimy sales tactics or massive audiences required. ...