Claude Skills, AI Agents & The Build vs. Buy Decision for Marketing Agencies

About this episode

Jordan Ross interviews Ben Fisher about the build vs. buy decision in marketing agencies and the integration of AI tools.

FREE DOWNLOAD: How to Set Up the Hermes Agent → https://value.8figureagency.co/hermes Ready to become an AI-native agency? Book a call at 8figureagency.co Guest: Ben Fisher, founder of Skinny and Bald. Hampton member. Been coding since fifth grade. Has been CEO twice, CTO three times. Describes himself as 60% product, 40% engineer. The pull: Ben is one of the sharpest guys in the Hampton AI channel. This is his second time on the pod. Jordan came with real questions about funnels, databases, and skills — Ben answered live, then pulled up his actual meeting-processing skill on screen share. What we covered The build vs. buy question. Jordan’s giveaway funnel pulls comments → emails → form fills → booked calls across LinkedIn and X, six campaigns a week. His partner said use GoHighLevel. Ben’s framing: build custom with Claude when you control the maintenance, use a tool when it solves 80%+ without workarounds. Texting is the exception — Twilio’s regulatory rabbit hole can eat days even with Claude Code. Databases and custom funnels. Jordan wants the funnel experience to mirror what the user clicked — landing page copy, follow-up sequence, everything. Ben’s example: he still uses…

People in this episode

Host: Jordan Ross

Guest: Ben Fisher

Topics covered

• AI in marketing
• build vs. buy decision
• custom funnels
• automation tools
• agency growth

Keywords

• AI agents
• marketing funnels
• custom APIs
• GoHighLevel
• Twilio
• Claude
• agency growth

Mentioned in this episode

Organizations: Skinny and Bald, GoHighLevel, Twilio

Products: Claude, Kit.com, Hermes Agent

Places: LinkedIn

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