How Advertising & Marketing Agencies Turn 100+ Leads a Week Into Booked Calls — The GoHighLevel SDR Pipeline (ft. Dylan Rich)
From How to Scale an 8 Figure Agency 🚀 by Jordan Ross
May 26, 2026 · 45 min
About this episode
The episode discusses how advertising and marketing agencies can effectively convert leads into booked calls using a sophisticated sales pipeline.
Learn how to use AI to Buy Agencies: https://value.8figureagency.co/MNA Systemized Sales (done-for-you sales teams): systemizedsales.com Revphlo.com (post-call sales attribution — works with GoHighLevel & HubSpot) Dylan on X: @sdrwhisperer Most agencies are sitting on a goldmine and treating it like a junk drawer. That was the exact problem on the table. A giveaway funnel pulling 100+ emails a week. 300 to 500 comments a post on X. Newsletter readers. Ad clickers who never book. Five different lists, none of them talking to each other. A great setter could go to work on that data and print money — if anyone had organized it. So Jordan brought in Dylan Rich, founder of Systemized Sales. Dylan runs 10 sales teams at once, end to end — name, email, phone number all the way to contract signed and cash collected. In 15 years of sales and seven years working with agencies, this is the most sophisticated GoHighLevel pipeline either of them has seen. They build it live: UTM attribution per post, the "tattoo" rule for tags vs. custom fields, an action-based lead score that pings a setter the second a lead crosses 6 points, a speed-to-lead workflow with 73 million enrollments, and 57…
People in this episode
Host: Jordan Ross
Guest: Dylan Rich
Topics covered
- sales pipeline
- lead generation
- marketing strategies
- AI in business
- agency growth
Keywords
- leads
- booked calls
- sales teams
- GoHighLevel
- marketing agencies
- AI
- sales attribution
Mentioned in this episode
Organizations: Systemized Sales, GoHighLevel, Revphlo, HubSpot
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