About this episode

The episode discusses how founders can adopt a CFO mindset to avoid common pitfalls and burnout in their businesses.

According to the Office for National Statistics, only around four in ten UK businesses live to see their fifth birthday. And for most of the ones that do make it, the bottleneck isn’t the market - it’s the founder. Our guest today learned that the hard way. Thea Brook spent over a decade as a CFO scaling startups into the tens of millions, built her own restaurants and product brands, and then ran the conventional playbook of working harder and growing faster straight into burnout and a...

People in this episode

Host: Juliet Fallowfield

Guest: Thea Brook

Topics covered

• CFO mindset
• founder challenges
• startup growth
• burnout
• business sustainability

Keywords

• CFO
• founder
• startup
• business growth
• burnout
• financial strategy
• entrepreneurship

Mentioned in this episode

Organizations: CALMM, Office for National Statistics

Places: UK

Explore listener stats, chart rankings, contacts and more on the How To Start Up by FF&M podcast page.