357: Listing Struggles: Seller Prep, Photo Day, and Protecting Yourself

357: Listing Struggles: Seller Prep, Photo Day, and Protecting Yourself

June 8, 2026 · 55 min

About this episode

The episode discusses the challenges of providing value during listing appointments while protecting oneself as a real estate agent.

Have you ever walked out of a listing appointment feeling like you just gave a masterclass... for free? In this episode we are talking about one of the trickiest catch-22s in real estate: you have to provide value to win the listing, but you also cannot give away the farm before anything is signed. This episode is a very honest, very practical chat about protecting yourself on listing appointments while still being the professional your sellers need. We started with a question from a listener who wanted to know how Alissa gets strict with sellers during the prep process without coming across as harsh or judgmental. The answer? It is less about being strict and more about knowing your job, explaining the why behind your advice, and having the confidence to deliver hard truths with warmth. We walk through real scenarios, including what to say when sellers push back on repairs, what happens when they show up to photo day without completing their checklist, and how to handle the overwhelming house that needs a phase two (and sometimes a phase three). Then we get into the part nobody talks about: how to actually protect yourself before you start spending hours helping sellers prep…

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