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352: What to Do When Money is Tight in Real Estate
May 4, 2026
Unknown duration
351: Secret Agent Problems Killing Your Business
Apr 27, 2026
50m 42s
350: Mortgage and Realtor Myths and Misconceptions
Apr 20, 2026
46m 01s
349: How to Price a Listing
Apr 13, 2026
52m 44s
348: Real Estate Seller Myths and Misconceptions
Apr 6, 2026
44m 26s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/4/26 | ![]() 352: What to Do When Money is Tight in Real Estate | Are you hanging on by a thread but not quite ready to call it quits? This episode is for you. We keep getting messages from agents who are struggling financially but who are not ready to throw in the towel. We get it. Real estate has a way of pulling you in, making you believe the next deal is right around the corner. But when money is actually tight, hope alone is not a business plan. We start with a real story about Erica, a Hustle Humbly Community member who moved from California to Texas knowing absolutely no one. Instead of white-knuckling real estate with zero network and zero income, she humbled herself, went back to restaurant management, built her people, learned the market, and saved money. Then she went back into real estate full time and now has a thriving business in Texas. That is not a failure story. That is a strategy. We also share Alissa's own experience from her early days bartending private events and the moment she ran into a high-budget buyer client while working one of those events. She lost the client. It stung. But the lesson has stuck ever since. This is not the episode where we tell you to quit. This is the one where we give you 15 practical things you can do TODAY to stabilize your business, bring in money, and protect your mindset while you ride out a tough market. Here's what we cover in this episode: Text 5 people you haven't talked to in a while — your next deal is probably hiding in a name you've been scrolling past Audit your business expenses and cancel anything that isn't earning its keep Consider a "people job" (restaurant, coffee shop, gym) to bring in income while staying connected Pick up gig work without shame — Door Dash, Instacart, TaskRabbit, Uber — whatever fits your schedule Sort your database by last contact and reach out to anyone you haven't spoken to in 90 days Host a free small event in the next 30 days to get yourself in front of people Know your real number — write down your actual monthly expenses and make a plan Stop hiding behind content creation and have real conversations with real people Ask a past client for a referral directly using our ready-to-use script Partner with a local business for cross promotion — lenders, inspectors, movers, boutiques Go host or attend an open house this weekend Revisit Episode 198 on real estate side hustles to find something that keeps you in the game Set a 90-day minimum viable goal and work backward from that number Find your people — surround yourself with agents who are positive, motivated, and solution-focused Remember: surviving a hard market is a credential Key Quotes & Takeaways: "Your next deal is probably hiding in a name you've been scrolling past." Katy "Action cures anxiety. Any action will do." James Clear via Katy "Being in a funk and surrounding yourself with other people in a funk is not going to help you." Alissa "This is a business. You have to think of it like a business, run it like a business, and look at your finances." Alissa "Surviving a hard market is a credential." Katy Products, People & Previous Episodes Mentioned: Episode 346: Desperate Agent Behavior (hustlehumblypodcast.com/346) Episode 271: Should You Renew Your Real Estate License? (hustlehumblypodcast.com/271) Episode 198: Real Estate Side Hustles (hustlehumblypodcast.com/198) Episode 40: Bare Necessities (hustlehumblypodcast.com/40) Hustle Humbly Community (hustlehumblypodcast.com/membership) Atomic Habits by James Clear Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly | — | ||||||
| 4/27/26 | 351: Secret Agent Problems Killing Your Business✨ | real estatelead generation+5 | — | — | — | secret agentreal estate+6 | — | 50m 42s | |
| 4/20/26 | 350: Mortgage and Realtor Myths and Misconceptions✨ | mortgage mythsRealtor misconceptions+3 | — | Realtorslenders+1 | — | mortgagesRealtors+5 | — | 46m 01s | |
| 4/13/26 | 349: How to Price a Listing✨ | pricing a listingreal estate+4 | — | — | — | pricinglisting appointment+5 | — | 52m 44s | |
| 4/6/26 | 348: Real Estate Seller Myths and Misconceptions✨ | real estateseller myths+5 | — | Zillow | — | real estateseller misconceptions+5 | — | 44m 26s | |
| 3/30/26 | 347: The Housing Shortage Explained✨ | housing markethousing shortage+4 | Dr. Lawrence Yun | National Association of RealtorsWall Street Journal | U.S. | housing shortagemarket trends+5 | — | 38m 38s | |
| 3/23/26 | 346: Desperate Agent Do's and Don'ts✨ | real estateagent behavior+4 | — | — | — | desperate agent behavioroverpricing listings+6 | — | 39m 04s | |
| 3/18/26 | 345.5: BONUS: We Got Invited to NAR and Here's What Happened✨ | NAR headquarters visitinfluencer summit+4 | — | NAR | Chicago | NARinfluencer summit+6 | — | 1h 03m 22s | |
| 3/16/26 | 345: Real Estate Buyer Myths & Misconceptions✨ | real estatehome buying myths+5 | — | Realtor | — | home buyingreal estate myths+5 | — | 50m 42s | |
| 3/9/26 | 344: Selling in a Softer Market After a Bidding War Era Purchase✨ | soft marketselling homes+4 | — | — | — | soft marketreal estate+5 | — | 54m 39s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 3/2/26 | 343: The Mindset Shift You Need This Spring✨ | mindset shiftRealtor Comparison Trap+4 | — | Realtor | — | mindsetcomparison+7 | — | 38m 31s | |
| 2/23/26 | ![]() 342: How to Win the Listing Early + Listing Prep Timeline for Sellers | If you've ever had a seller say, "We're probably about a year out… but can you come tell us what to do?" — this episode is for you. Today we're talking about how to win the listing early without wasting your time, burning yourself out, or giving away all your value. Because here's the truth: the agent who shows up first often wins. But how early is too early? And what should a listing prep timeline for sellers actually look like? We break down the mindset shift, the boundaries, and the strategy behind pre-listing appointments — especially when they're not ready yet. Here's what we cover in this episode: Why the highest-performing agents go on pre-listing visits early The realistic listing prep timeline for sellers (hint: it's longer than they think) What sellers should NOT do too far in advance (step away from the mulch) Interior prep vs. exterior timing How to avoid losing listings after giving staging advice When to use a checklist — and when to show up in person Protecting your time with commitment letters or pre-market agreements What to do when they choose another agent after you've done the work Real-life stories of listings lost… and listings rewarded We also share a powerful reminder: sometimes helping someone prep their home changes more than just their sale price. And don't forget — we're collecting TOASTS! If you're a buyer, seller, Realtor, or client who wants to celebrate a Realtor who made a difference, send your toast to: team@hustlehumblypodcast.com Key Quotes & Takeaways "The agent who shows up first is usually the one who wins." – Katy "Phase one of listing prep is phase one of moving." – Alissa "You're not a free checklist. You're a service-based business." – Katy "Sometimes the sooner you get in the house, the better, even if they're a year out." – Alissa "There's no 100% protection in real estate… but there is real estate karma." – Katy Products, People & Previous Episodes Mentioned: Hustle Humbly Staging Prep Checklist (Freebie) Pre-Listing Appointment Email Template(included in Email Templates 101) Pre-Market / Commitment Agreement (Broker-specific form) Vendor List (painters, storage units, junk haulers, etc.) Episode 143: Working with Sellers: Pre-Listing Prep Episode 276: How Do You Stage a House? A Guide for Consumers Epidsode 45: The Listing Interview Episode 189: Listing Photos Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly Music: "Straight A's" by Connor Price → https://connorprice.shop/ "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one | — | ||||||
| 2/16/26 | ![]() 341: Clean Contracts: How to Avoid Closing Day Surprises | We've talked about loopholes and contract problems before, but avoiding the messiness of real estate is one of those topics you can never cover too many times. In this episode, we're talking about all the tiny contract decisions that don't feel like a big deal until suddenly they are. Missing initials. Blank lines. Verbal promises. Appliances that magically disappear. Furniture negotiations that never end. You know the ones. This conversation was sparked by a broker who reached out to us after stepping into a compliance role and realizing just how messy agents can get with paperwork. From there, we went deep into why clean contracts matter, how verbal agreements create risk, and why adding "just one more thing" to a purchase agreement can blow up an otherwise smooth deal. This episode is part pep talk, part cautionary tale, and part reminder that professionalism protects everyone involved. Here's what we cover in this episode: Why avoiding the messiness of real estate starts with treating paperwork like a legal document (because it is) How missing initials, blanks, and timestamps can create real liability Why verbal agreements are only good for setting expectations, not protecting deals The risks of "knowledge only" conversations during due diligence Appliances, furniture, grills, boats, and why movables make contracts messy fast How lenders and appraisers view non-real-estate items in contracts Why clean offers are often the strongest offers A reminder that it's not a problem until it's a problem Key Quotes & Takeaways Alissa: "It's not a problem until it's a problem. And then it's a big problem." Katy: "The more things you add to a contract, the more things can go wrong." Alissa: "Verbal agreements are only good for setting expectations, not protecting deals." Katy: "Clean offers win. Every single time." Alissa: "Professionalism isn't about being perfect. It's about being careful." Products, People & Previous Episodes Mentioned: Episode 240: Loopholes in Real Estate Email Templates 101 FREE Database Template Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly Music: "Straight A's" by Connor Price → https://connorprice.shop/ "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one | — | ||||||
| 2/9/26 | ![]() 340: Real Estate Private Listings and Coming Soon: What's the Hype? | Private listings, office exclusives, coming soon statuses, Zillow, Compass… whew. In this episode, Katy and Alissa tackle one of the messiest conversations happening in real estate right now: private listings in real estate and what they actually mean for agents, buyers, and sellers. With lawsuits flying, MLS rules evolving, and brokerages rolling out their own "exclusive" systems, it's getting harder to tell what's ethical, what's legal, and what's truly in the client's best interest. Katy breaks down the Zillow vs. Compass lawsuit, while Alissa shares real-life scenarios where private listings and coming soon statuses can either protect a client—or quietly hurt them. This episode isn't about picking sides. It's about transparency, consumer trust, and making sure agents aren't letting billion-dollar companies dictate how they serve their clients. Here's what we cover in this episode: What private listings, office exclusives, and coming soon listings actually mean Why pocket listings quietly disappeared—and came back with new names The Zillow vs. Compass lawsuit and why listings are the real battleground How private listings affect buyers, sellers, and fair housing When coming soon listings can work *in a seller's favor* Why MLS exposure still matters for pricing and trust The real ethical issue agents should be paying attention to Key Quotes & Takeaways Alissa: "If everyone starts hiding listings, it becomes a fair housing nightmare." Katy: "This isn't about agents or platforms—it's about listings. And listings belong to the consumer." Alissa: "If the house is ready and the photos are done, it should be on the market." Katy: "Open markets create trust. Closed systems create confusion." Alissa: "If your client doesn't understand what you're doing, you're not serving them." Products, People & Previous Episodes Mentioned: Email Templates 101 Listing Agreement Cover Letter FREE Database Template Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly Music: "Straight A's" by Connor Price → https://connorprice.shop/ "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one | — | ||||||
| 2/2/26 | ![]() 339: Dual Agency Gone Wrong | We've talked about dual agency a lot over the years. We've shared why it can work, when it feels straightforward, and how staying factual and neutral has always been the goal. In this episode, Alissa shares a real transaction that happened a while ago where dual agency went wrong. And although a lot of time has passed, the lessons still matter. Things didn't fall apart because of a bad inspection. Not because of shady advice. But because of trust, distance, emotions, and a perfect storm of circumstances that turned a clean deal into a full-on gut punch. We're walking through the entire story from start to finish so you can hear exactly what happened, what we would do differently, and the lessons every Realtor can take from it. Even if dual agency is illegal in your state, there are still big takeaways here around inspections, communication, and how quickly things can unravel when buyers don't feel secure. Here's what we cover in this episode: Why dual agency felt simple… until it didn't How out-of-state buyers and trust issues complicated everything What happens when buyers skip the inspection (and won't FaceTime) Why a clean inspection report can still kill a deal The emotional toll of representing both sides The social media post that officially ended the relationship What we would change next time How to protect your professionalism when things go sideways This episode is honest, vulnerable, and very real. It's podcast therapy, y'all. Take what works, leave the rest, and let this be your reminder that even experienced Realtors can get humbled. Key Quotes & Takeaways "I genuinely believe I handled it right, but dual agency made it impossible for them to hear me." -Alissa "Sometimes you do everything correctly and it still goes wrong." -Katy "A clean inspection report doesn't matter if trust is already broken." -Alissa "This is why residential real estate is emotional, not logical." -Katy "This was my karma moment, and I will never forget how it felt." -Alissa Products, People & Previous Episodes Mentioned: Email Templates 101 Agent Systems 101 FREE Database Template Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly Music: Straight A's by Connor Price The Good Life by Summer Kennedy https://uppbeat.io/t/matrika/be-the-one License code: UDHIJOOTAN3SJMZG | — | ||||||
| 1/26/26 | ![]() 338: Buyers, Sellers, and the Stats That Matter | What if everything you thought you knew about homebuyers and sellers was wrong? Every year we dive into the gold mine of information inside the NAR Profile of Home Buyers and Sellers and the Member Profile for Realtors, and y'all… the 2025 data might be the most shocking yet. In this 4th annual deep dive, we're bringing you the stats that matter—and breaking down what they actually mean for your real estate business in 2026. From skyrocketing median ages to shifts in how (and if) clients are finding their agents, this episode is your go-to resource for understanding the real people buying and selling homes right now. Spoiler: they probably don't look like the people you've been marketing to. We also chat about why real estate websites are shockingly useless, who's staying in homes longer than ever, and how to stop worrying about FSBOs entirely. Plus, Katy reveals why this data can sharpen your confidence as a Realtor and even improve your listing presentations, and Alissa shares a vulnerable moment when she almost let imposter syndrome cost her a listing. Grab your coffee (or your calculator) and let's talk buyers, sellers, and the wild stats behind them. Here's what we cover in this episode: The median age of buyers and sellers (and why it matters) The shift in first-time buyer demographics How long people are staying in their homes now What agents think is causing market stagnation The #1 way buyers and sellers choose their Realtor For Sale By Owner: how many really do it, and what they lose What types of agents are thriving—and who's leaving the industry The truth about paid leads, teams, and real estate income What the data says about your social media efforts (brace yourself) Key Quotes & Takeaways "The NAR report isn't just stats. It's a confidence builder, a client education tool, and a strategy guide." – Katy "We think everyone is like us, but they're not. That's why this data is good—it bursts the bubble." – Alissa "If you're talking to the wrong people, your marketing will never work. These numbers tell us who's actually buying and selling." – Katy "Only 6% of Realtors have real estate as their first career. That means most of us are figuring this out as a second act." – Alissa "Almost 30% of agents net less than $10,000 a year. We have to stop telling new agents that success is instant." – Katy Products, People & Previous Episodes Mentioned: Email Templates 101 Agent Systems 101 FREE Database Template Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Music: "Straight A's" by Connor Price → https://connorprice.shop/ "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one | — | ||||||
| 1/19/26 | ![]() 337: Solving Real Estate Situations | Ever wish you could peek into other agents' most challenging situations and hear exactly how to handle them? That's what this episode is all about. We asked our listeners to send us their real estate dilemmas—and they delivered! In Episode 337, we're analyzing real-life real estate scenarios: anxious buyers, builder referral incentives, tricky team splits, disclosure dilemmas, expired listings, and more. Some of these situations are tricky. Others are all-too-familiar. But every single one gets our honest take and plenty of actionable advice. We cover the real reason clients push title companies, how to build agent referral networks that *actually* work, and what happens when you're asked to list a property next to your own rentals. Plus, Alissa shares how working with "difficult" clients early in her career turned into high-end referrals later. And Katy reminds us: don't guilt-trip yourself out of success just because your lead generation strategy has evolved. Here's what we cover in this episode: - How to handle buyers who move too fast - Tips for buyer consults on the fly - New construction vs resale: what's better for a new agent? - Should you disclose you own the property next door? - Builder incentives and loyalty dilemmas - Lender/title kickbacks and your ethical obligations - When a deal falls apart—and whether to leave a bad review - Real talk on referral networks: what works and what's a waste - What to do when "difficult" clients land in your lap - Should agents retire and sell their book of business? Key Quotes & Takeaways "Just because a builder offers incentives doesn't mean it's best for your client or worse. You have to get the fee sheets and compare." – Alissa "Doing your buyer consult at the first showing is totally acceptable, just be prepared and flexible." – Katy "Using your preferred lender is a luxury, not a requirement. The client comes first." – Alissa "If you're getting enough business that you don't have time to look for business... what's the problem?" – Katy "If you can handle the difficult clients, you can earn the better ones." – Alissa Products, People & Previous Episodes Mentioned: Email Templates 101 – http://emailtemplates101.com Agent Systems 101 – http://agentsystems101.com FREE Database Template – http://hustlehumblypodcast.com/starthere Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. 🎵 Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one | — | ||||||
| 1/12/26 | ![]() 336: Growing Realtor Confidence in Your First Three Years | You got your license… now what? The first three years in real estate can feel like complete chaos. And if you're like a lot of newer agents, you might find yourself wondering, "Am I just too sensitive for this?" In this episode, we're tackling a topic that no one seems to talk about: how to build *true* Realtor confidence in those early years — especially when you feel like you're fumbling your way through. What sparked this conversation? A heartfelt listener email asking for help navigating agent-to-agent interactions, self-doubt, sensitivity, and the struggle to find confidence. Katy and Alissa get real about what those early years *really* look like, how long it actually takes to build a solid business, and what mindset shifts and systems will make all the difference. This one's packed with stories, pep talks, and some tough love (with humor, of course!) to help you stop overthinking, start showing up, and grow into the confident, professional Realtor you're meant to be. Here's what we cover in this episode: - When your "3-year clock" really starts ticking - Why being licensed doesn't equal experience - How veteran agents can sniff out a lack of confidence - Mistakes new agents make in agent-to-agent communication - How systems (like email templates!) instantly boost confidence - Why your job is NOT to make everyone happy - How to practice confidence — before you have clients - Where to turn for help when your broker isn't available - Tips for setting expectations and avoiding emotional rollercoasters - Power poses + mindset tricks to build immediate confidence - Why every transaction impacts your long-term business Key Quotes & Takeaways "You don't need five years to be good — you just need systems, education, and the willingness to do the work." – Katy "The three-year clock doesn't start until you actually start working." – Alissa "Confidence comes from clarity. If you don't know the steps, you won't feel strong." – Katy "Every client is your walking billboard — good or bad." – Alissa "Your job isn't to make everyone happy — it's to represent your client well." – Katy Products, People & Previous Episodes Mentioned: Email Templates 101 Agent Systems 101 Free Database Template Amy Cuddy's TED Talk: "Your Body Language May Shape Who You Are" Episode 146: Confidence and Self Doubt Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one | — | ||||||
| 1/5/26 | ![]() 335: Before You Join the "Real Estate Gym" | It's a new year, and with that comes a tidal wave of motivation, new planners, gym memberships—and a lot of Realtors about to throw out their entire business in the name of "starting fresh." 😬 This episode is your permission slip to *not* join the "Real Estate Gym" of shiny tools, overhauls, and burnout waiting to happen. We're talking about the very real trap of doing *too much too fast* in January—new CRM, new lead gen, new branding, new content plan—and why it never sticks. Instead, we walk you through how to build real momentum by focusing on what's already working. Spoiler alert: Your tools aren't broken. You're just bored. And that's normal. We're sharing our favorite quotes from Atomic Habits, calling out decision fatigue, and giving you practical steps to stay consistent—even when the spark fades. ✨ Before you sign up for another system, challenge, or freebie you'll never use—listen to this. Here's what we cover in this episode: - What shiny object syndrome looks like in real estate - Why overhauling everything rarely works - The difference between boredom and failure - How to audit what actually worked last year - Setting goals based on your real business data - How to re-use what you already have - Why we aren't "motivational speakers" (and what we are instead) - How to build slow, sustainable momentum that lasts Key Quotes & Takeaways "Tools don't create habits." — Katy "You're not failing. You're bored. And that's a very different thing." — Katy "Every action you take is a vote for the type of person you wish to become." — Alissa quoting Atomic Habits "Boundaries aren't permission to not work—they're protection so you can keep working." — Alissa "Stop changing everything. Start using what you already have." — Katy Products, People & Previous Episodes Mentioned: Atomic Habits by James Clear Hustle Humbly Community Membership Episode 178: "Spruce Up Your Business" Email Templates 101 — http://emailtemplates101.com Agent Systems 101 — http://agentsystems101.com Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one | — | ||||||
| 12/29/25 | ![]() 334: What to Say When Friends or Family Use Another Agent | It's happened to all of us at some point—your cousin, college roommate, or neighbor posts that they just bought or sold a house… but you weren't the agent. Ouch. If you've ever wondered how to handle it when a friend or family member uses someone else, this replay of one of our most-loved episodes has the clarity and pep talk you need. Originally aired as Episode 165, this candid conversation dives deep into the reality of *working with friends and family in real estate*. From professional boundaries to emotional resilience, we share our personal stories—rejections included—and offer tangible tips to protect your mindset and run a smooth business, even when things get awkward. Whether you're new to the business or 10 years in, this episode will remind you: it's not personal, it's business. And you've got what it takes to stay professional, kind, and confident through it all. Here's what we cover in this episode: - How to professionally respond when loved ones don't choose you - Tips for setting boundaries when working with people you know - Scripts to request a referral (without begging) - Why it's important to treat friends and family like real clients - How to turn rejection into future opportunity - The importance of systems to help you stay consistent with every client - Real stories of rejection—and how we survived them Key Quotes & Takeaways "You can't expect your friends and family to use you. But you can always act like a professional—so they'll think of you next time." – Katy "Don't take it personally. It's not you, it's them. Seriously." – Alissa "Treat your cousin just like you would any other client—systems, email templates, boundaries and all." – Katy "If your friends think you hate real estate, why would they send you a referral?" – Alissa "Just because you know them doesn't mean you skip the buyer consultation." – Katy Products, People & Previous Episodes Mentioned: Email Templates 101 — http://emailtemplates101.com Agent Systems 101 — http://agentsystems101.com Build Your Own Business 101 — https://hustlehumblypodcast.com/byob FREE Database Template — https://www.hustlehumblypodcast.com/starthere Membership Community — https://www.hustlehumblypodcast.com/membership Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Music: "Straight A's" by Connor Price → https://connorprice.shop/ "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one | — | ||||||
| 12/22/25 | ![]() 333: Boundaries During a Busy Season | Let's talk about the guilt loop so many Realtors get stuck in: when you're at work, you feel guilty about missing life — and when you're at home, you feel guilty about stepping away from your business. In this special replay of our Hustle Humbly Community Live Zoom from November, we're diving deep into how to set boundaries during a season that's naturally full of busyness, distraction, and high expectations (hello, holidays). This conversation is packed with relatable stories, powerful mindset shifts, and real advice from agents like you who are trying to find a way to serve their clients *and* show up for their families. Whether you're fighting burnout, feeling pulled in too many directions, or just wondering if it's okay to take a day off — this chat is your permission slip. We also hear from our friend Emily, who stepped away from real estate for a year after a devastating loss, and came back to have her best year ever. Her six takeaways are gold for any Realtor who wants to build a business that serves their life, not one that consumes it. Here's what we cover in this episode: - The mental load of the holiday season and how to protect your time - The quote that helped Alissa let go of the guilt (thanks RBG!) - The false urgency of real estate — and how to recognize *real* emergencies - Why "no" is a full sentence - What it means to actually build a business that serves you - The power of scheduled texts, second phone lines, and a literal "brick" to lock your apps - Why social time *is* work time (hello, database!) - How one agent stepped away from her business — and came back stronger Key Quotes & Takeaways "It's not that everything is urgent — it's that we're treating everything like it is." — Alissa "Your job is a gift. Let's stop letting guilt ruin both sides of our life." — Katy "Burnout is not a badge of honor." — Emily Nealy "They don't need access to you. They need clarity." — Emily Nealy "If anyone's getting your leftovers, make sure it's not your family." — Alissa Products, People & Previous Episodes Mentioned: Episode 212: [Does Time Blocking Work for Real Estate?](https://hustlehumblypodcast.com/212) Episode: [What To Do When You're New or Slow](https://hustlehumblypodcast.com/189) Book: *The Seven Deadly Sins of Sales* by Leigh Brown Book: *Boundaries* by Dr. Henry Cloud & Dr. John Townsend Tools: [Agent Systems 101](http://agentsystems101.com) | [Email Templates 101](http://emailtemplates101.com) | [Free Database Template](https://www.hustlehumblypodcast.com/starthere) Hustle Humbly Community membership: hustlehumblypodcast.com/membership Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. | — | ||||||
| 12/15/25 | ![]() 332: The Mental Load of Real Estate | The truth is: buying or selling a house can feel like a full-blown identity crisis. Realtors know it, clients feel it, and now we have a licensed therapist here to explain *why* it all gets so emotionally messy. In this episode we welcome Katy's former client and current number one referrer, Mary Ruiz, LPC. She's not just a real estate success story — she's now a licensed professional counselor (and a great one at that). We chat about the mental health rollercoaster that often comes with real estate: from renovations and relocations to the unexpected triggers that show up when people face big change. Mary shares why even competent, confident people often spiral emotionally during a transaction, and how *Realtors can support clients* without carrying the weight of everyone's emotions. We're talking about therapy, boundaries, client meltdowns, and the emotional expectations people carry into real estate decisions. This is a must-listen for any Realtor who's ever felt like an untrained therapist. Mary Ruiz, LPC is a licensed professional counselor and the practice owner of Ruiz Counseling and Consulting. Counseling is a second career for Mary and she has been practicing since May of 2022. Mary works with teens and adults seeking a safe and empowering therapy space. While she works with a variety of mental health concerns, Mary is passionate about working with autistic people, and those diagnosed with ADHD and/or OCD. Here's what we cover in this episode: - Why therapy and real estate overlap more than you think - The mental toll of buying, selling, building, and renovating - What neurodivergent clients may struggle with during moves - Why confident people often break down during transactions - Tips for helping clients regulate their emotions - When (and how) to set boundaries with difficult clients - Grounding techniques to use during emotional conversations - What Realtors can do to protect their own mental well-being Key Quotes & Takeaways "The kindest thing you can do is tell someone the truth." — Mary Ruiz Products, People & Previous Episodes Mentioned: Learn more about Mary's practice: https://www.psychologytoday.com/us/therapists/mary-ruiz-lpc-ruiz-counseling-and-consulting-baton-rouge-la/1015858 Contact Mary: mary.ruiz.therapy@gmail.com Realtor Resources: https://hustlehumblypodcast.com/resources Join the Hustle Humbly Community: https://www.hustlehumblypodcast.com/membership Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Music: "Straight A's" by Connor Price → https://connorprice.shop/ "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one | — | ||||||
| 12/8/25 | ![]() 331: A Realtor Leaves Their Phone for a Week | Meet Kim — a top-producing agent, team leader, and mom — who did the *unthinkable*: she took a vacation without her phone. Twice. Kim Lafleur is a Louisiana Realtor with over 655 homes sold and $121M+ in career volume. Ranked in the top 10 out of 1,900 agents in her market, Kim is known for her client-focused approach, leadership, and ability to guide families through big life moves with care and strategy. In this candid and inspiring chat, Kim joins Katy and Alissa to share what led her to surrender her phone (literally at the airport), how she prepped her business and team for the handoff, and what she learned about control, trust, and boundaries. Spoiler: nothing fell apart. From tips on how to set up your support system to stories about burner phones, birthday trips, and "bricking" your apps, this episode will have you seriously questioning how attached you really are to your phone — and if it's time to take your own real estate phone detox. If you've ever wished you could *just step away* from the constant pings and pressure of being "on" 24/7, this one is for you. Here's what we cover in this episode: - Why a phone-free vacation even seemed possible - How Kim planned for her absence (and who stepped up) - Real talk: what actually happened while she was gone - What tools and systems made it possible to disconnect - How to find *your* Leslie (aka the person who'll take your phone) - What "bricking" your apps is — and why it's life-changing - Tips for detaching from your phone even *while* you're home - Thoughts on compensation when someone covers your business Key Quotes & Takeaways "Just having the phone near you is enough to take you out of the moment." — Kim "We think we're the only ones who can do it all — but we're not. And that's kind of freeing." — Alissa "The hardest part wasn't leaving the phone. It was admitting I didn't need it." — Kim "Give yourself permission to be unavailable. You'll be shocked how much still works." — Katy "It's not about the phone. It's about letting go of control." — Kim Products, People & Previous Episodes Mentioned: - The Brick phone lock tool. - Email Templates 101: http://emailtemplates101.com - All our resources: https://hustlehumblypodcast.com Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. — Music: "Straight A's" by Connor Price → https://connorprice.shop/ "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one | — | ||||||
| 12/1/25 | ![]() 330: Real Estate Cancellations: When Communication Could Have Saved the Deal | Ever been blindsided by a cancellation that just didn't make sense? This week we're sharing a raw, real story about a transaction that went sideways—only to come full circle weeks(and $15,000) later. In this episode, Alissa opens up about a recent experience with a buyer who backed out of a deal unexpectedly. What followed was a perfect storm of assumptions, zero communication, and a text message that dropped a cancellation bomb—with no phone call to discuss it first. We're diving deep into the best practices & etiquette for Real Estate Cancellations: when you should call instead of texting, how to manage your client's emotions, and what happens when professionalism goes out the window. Spoiler alert: it cost the buyer way more than they expected. This is your podcast therapy session and masterclass in cancellation communication all rolled into one. Because y'all, some deals really *can* be saved—with the right conversation. Here's what we cover in this episode: - The shocking cancellation that inspired this story - Stats on how often cancellations are happening (hint: it's more than you think) - What *should* happen before a cancellation is sent - What to disclose—and when - How to exit gracefully and protect relationships for the long game - Tips for co-op agent professionalism in tricky transactions Key Quotes & Takeaways "There was a way to stop that cancellation. The buyer is still interested. They just never had the conversation." – Alissa "You owe that agent a phone call before you send a text or an email with a cancellation." – Katy "When we do a transaction together, we're a team. That's why it's called a co-op agent." – Alissa "If I don't advise you based on my knowledge, then I'm not doing my job." – Katy "Your response sets the tone for your reputation. Handle cancellations with grace and professionalism." – Alissa Products, People & Previous Episodes Mentioned: - [Episode 113: Be the Boss](https://www.hustlehumblypodcast.com/113) - [Episode 255 & 24: Client Management](https://www.hustlehumblypodcast.com/255) - [Episode 210: Buyer Consultation](https://www.hustlehumblypodcast.com/210) - [Email Templates 101](http://emailtemplates101.com) - [Agent Systems 101](http://agentsystems101.com) - [Build Your Own Business 101](https://hustlehumblypodcast.com/byob) - FREE Database Setup Guide: https://www.hustlehumblypodcast.com/starthere Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. ## 🎵 MUSIC CREDITS - "Straight A's" by Connor Price → https://connorprice.shop/ - "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life - "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one | — | ||||||
| 11/24/25 | ![]() 329: Real Estate Is Just Making Friends (Then Following Up) | When we say "digital database," we *don't* mean your phone contacts or your Facebook friends list… but those people? They're part of the journey. This episode is a mindset-reset and practical guide to growing your sphere the natural way—through actual conversations, genuine connections, and organic follow-up. Katy and Alissa are breaking down what it really looks like to be intentional with every person you meet, without overthinking it or trying to "convert" someone into a lead the moment they shake your hand. From pumpkin patch meet-ups to casual gym chats and birthday parties, Alissa shares real-life examples of how simple social connections (and friendly follow-up) have grown her business over time. No gimmicks, no pressure, just being present, paying attention, and taking the next logical step. If you've ever felt weird about friending someone you met last week or wondered if you "should" reach out again, this is your permission slip to stop overcomplicating it. Here's what we cover in this episode: What the "digital database" really is (and what it's not) How to follow up with people you meet *without being salesy* Real-life examples from school field trips, birthday parties & the gym The importance of timing when adding new connections online How to clean up your social media to support your business What to say (and not say) when you're reconnecting online The birthday method for engaging your sphere meaningfully How to grow your database when you're new or need more people Why being intentional > chasing leads Key Quotes & Takeaways "Being intentional isn't creepy; it's the beginning of connection." Alissa "The second you meet someone, take the next step. Don't wait three months, that's when it gets weird." Katy "We're not stalking. We're making friends. That's literally the job." Alissa "The digital clutter in your sphere might be hiding the people who actually matter." Katy "Send the friend request. Comment on the post. Show up like the nice, normal human you are." Alissa Products, People & Previous Episodes Mentioned: Build Your Own Business: http://hustlehumblypodcast.com/byob Free Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com | — | ||||||
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