Using Data-Driven Marketing to Reach High-Value HVAC Customers

About this episode

The episode discusses how HVAC contractors can enhance their marketing strategies using data-driven approaches.

”HVAC Chats” Host Nicole Krawcke, editor-in-chief of Contracting Business, is joined by Gage Donovan, director of account services at Johnson Media Group, to discuss how HVAC contractors can evolve their marketing strategies for 2026. Drawing on Johnson Media Group’s deep experience in the trades, Donovan explains the growing role of streaming television, targeted media, and data-driven planning in building trust and improving lead quality. The conversation explores how contractors of all sizes can compete more effectively, reduce customer acquisition costs, and strengthen brand recognition in an increasingly crowded HVAC marketplace.

People in this episode

Host: Nicole Krawcke

Guest: Gage Donovan

Topics covered

• data-driven marketing
• HVAC contractors
• customer acquisition
• streaming television
• lead quality
• brand recognition

Keywords

• HVAC
• marketing strategies
• customer acquisition costs
• lead quality
• streaming television
• brand recognition

Mentioned in this episode

Organizations: Johnson Media Group, Contracting Business

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