A Framework to Make Sure You're Building Something Useful

About this episode

The episode discusses a framework to ensure that startups build products that are genuinely useful to customers.

Today, we'll help you make sure the thing you're building is wildly useful. Most startups fail because founders build stuff that customers don't care enough about to change their behavior for. We'll use The Usefulness Framework to ensure you don't do that, with help from Habit Kangaroo, a startup Brian ran back in 2014, and a GMAT training program his friend built to help people get into Harvard.

People in this episode

Host: Brian Scordato

Topics covered

• usefulness
• startup failure
• customer behavior
• framework
• entrepreneurship

Keywords

• usefulness framework
• startups
• customer behavior
• Habit Kangaroo
• GMAT training

Mentioned in this episode

Organizations: Habit Kangaroo, GMAT, Harvard

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