Betway's Sponsorship Deal with Manchester United | Ep.784

Betway's Sponsorship Deal with Manchester United | Ep.784

From iGaming Daily by SBC Media

June 1, 2026 · 26 min · Episode 788

About this episode

This episode discusses the £20 million sponsorship deal between Betway and Manchester United and its implications for the sports marketing landscape.

This episode explores the recent reported £20 million betting sponsorship deal between Betway and Manchester United, analysing its implications for football sponsorship, gambling regulation, and the evolving landscape of sports marketing. Key Topics Betway's sponsorship deal with Manchester United Implications of gambling regulation changes in UK football The value and perception of betting sponsorships in football Host: Fernando Noodt Guests: Joe Streeter & Ted Orme-Claye Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

People in this episode

Host: Fernando Noodt

Guests: Joe Streeter, Ted Orme-Claye

Topics covered

  • Betway's sponsorship deal
  • gambling regulation
  • football sponsorship
  • sports marketing
  • UK football

Keywords

  • Betway
  • Manchester United
  • sponsorship deal
  • gambling regulation
  • sports marketing
  • football sponsorship
  • Optimove

Sponsors

Optimove

Mentioned in this episode

Organizations: Manchester United, Optimove

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