About this episode

This episode discusses strategies for maximizing player retention during the FIFA World Cup using data and AI.

In this episode of iGaming Daily, Fernando Noodt and Motti Colman explore how data, AI, and segmentation can help operators maximise player retention during major tournaments like the FIFA World Cup. They discuss strategies for identifying high-value customers, market differences, and long-term growth tactics. Key Topics Player behaviour analysis during the World Cup Segmentation strategies for different markets Using data and AI to improve retention Identifying high-value customers post-tournament Market differences: Latam, US, Europe Impact of tournament timing on betting behaviour Reactivation and lifecycle management Predictive analytics for customer value Host: Fernando Noodt Guest: Motti Colman Producer: Anaya McDonald Editor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free…

People in this episode

Host: Fernando Noodt

Guest: Motti Colman

Topics covered

• player retention
• data analysis
• AI in gaming
• customer segmentation
• betting behaviour
• market differences
• predictive analytics

Keywords

• player behaviour
• segmentation strategies
• high-value customers
• tournament timing
• customer value
• lifecycle management
• gamified experiences

Sponsors

Optimove

Mentioned in this episode

Organizations: Optimove, SBC Media

Places: Latam, US, Europe

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