Ignite & Scale with Anton Hanley of TLA. — The Future of Automotive Marketing & Data
From Ignite & Scale - The Cambria Private Capital Podcast with Mike Allen by Mike Allen
May 29, 2026 · 19 min · Season 4 · Episode 7
About this episode
Mike Allen interviews Anton Hanley about the evolution of automotive marketing and the impact of data and AI on customer engagement.
This week Mike talks to Anton Hanley Anton Hanley is the founder of TLA, a business that grew out of the early online automotive marketplace AskAPrice.com, which launched in 2002 from humble beginnings in Wigan. In the podcast, Anton explains how the company quickly established itself as a dominant player in new car lead generation at a time when few dealerships or manufacturers fully understood the value of digital customer enquiries. Over the years, TLA evolved alongside the automotive industry, helping brands adapt to changing consumer behaviour, digital marketing demands, and the growing importance of data-driven customer acquisition strategies. Mike and Anton discuss the rapid transformation taking place across the automotive sector, including fragmented digital customer journeys, increasing pressure on OEMs to improve marketing ROI, and the growing influence of AI on customer engagement. They explore how TLA operates at the centre of these changes, the realities of scaling a business in a structurally shifting market, and how the wider automotive ecosystem must evolve to keep pace with new technologies, consumer expectations, and emerging competitors. 🔁 Connect &…
People in this episode
Host: Mike Allen
Guest: Anton Hanley
Topics covered
- automotive marketing
- data-driven strategies
- digital customer engagement
- business scaling
- consumer behavior
- AI in marketing
Keywords
- automotive industry
- lead generation
- digital marketing
- customer acquisition
- marketing ROI
- consumer expectations
- business growth
Mentioned in this episode
Organizations: TLA, AskAPrice.com
Places: Wigan
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