Ignite & Scale, with Jason Cranswick: Why Most Transformations Fail at Execution
About this episode
Mike Allen interviews Jason Cranswick about the challenges of executing transformations in the automotive sector.
This week Mike talks to Jason Cranswick Jason Cranswick is the founder of Cranswick Consulting , a boutique advisory firm specialising in digital transformation, customer experience and operational performance across the automotive sector. With more than 30 years’ leadership experience spanning OEMs, franchised dealer groups, automotive services and digital ventures, he has held senior executive roles including Chief Operating Officer at Marubeni Auto Investment UK and leadership positions with Audi, SEAT and online vehicle marketplace disruptors. Known for combining strategic vision with hands-on operational delivery, Jason has built a reputation for helping businesses navigate change, accelerate growth and develop high-performing teams across the UK, Europe and South East Asia. Mike and Jason discuss the realities of transformation, leadership and performance in the automotive sector, drawing on Jason Cranswick’s 37 years of experience across OEMs, large dealer groups, digital disruptors and advisory roles. The conversation explores why many businesses struggle to bridge the gap between strategy and execution, the importance of capability, mindset and leadership alignment, and…
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