350. Becoming Someone New: My Rebrand, the Identity Shift & the Messy Middle of Scaling to Six Figures
About this episode
Alison McLean discusses her rebranding journey, the identity shifts involved in scaling her business, and the challenges of personal growth in entrepreneurship.
Hitting your biggest revenue milestone and feeling like it still isn't enough doesn't mean something's wrong with you. It usually means you've outgrown the version of you that got you here. In this episode, I'm pulling back the curtain on what's actually been happening behind the scenes — a huge rebrand dropping in July, a personal identity shift I'm still in the middle of right now, and why becoming a new version of yourself is messy by design. I'm getting raw about the part most people hide: the conflicting launch emails that went out to hundreds of people, the cringe of building in public, and what scaling to multiple six figures actually required me to become — not just do. Whether you're a massage therapist taking your work online for the first time, a physical therapist building your first group program, or a seasoned practitioner ready to scale, consider this your permission slip to be a work in progress and a success story at the same time. In this episode: The behind-the-scenes of my rebrand — new name, new feel, new era What hitting multiple six figures actually required me to become The launch mistake that sent conflicting emails to hundreds of people (and what…
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