354. What Is a Brand (and When Should You Rebrand)? A Wellness Business Branding Guide with Strategist Jasmine Haitalani

354. What Is a Brand (and When Should You Rebrand)? A Wellness Business Branding Guide with Strategist Jasmine Haitalani

From Ignite Ur Wellness Business by Alison McLean

July 21, 2026 · 38 min

About this episode

In this episode, Alison McLean and branding strategist Jasmine Haitalani discuss the essence of branding for wellness entrepreneurs and when to consider rebranding.

Your brand is already speaking — is it saying the right thing? Your brand isn't your logo. It's the impression someone forms in the three seconds before they decide whether you're the practitioner who can help them — and it's forming whether you're intentional about it or not. In this episode, I'm joined by my own rebrand strategist, Jasmine Haitalani of HighFlier Powerhouse. We're pulling back the curtain on branding and content creation for wellness entrepreneurs — whether you're just getting started or scaling past six figures. If you've ever felt paralyzed by imposter syndrome, stared at your phone with no idea what to post, or told yourself everything has to be perfect before you can show up — this one is your permission slip to start exactly where you are. What we cover: What a brand actually is (hint: it's not your logo) When to rebrand — and when to wait How organic content does your market research for you How to stand out in a saturated wellness space Why your story is the one thing AI can never replicate The "gag and go" mindset shift that changed everything How to post consistently without the time drain Connect with Jasmine: Instagram: @HighFlierPowerhouse…

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