Architecting the Experience: Kelly Reis on Facility Design, Workflow Mapping, and the Retail Shift | NADA 2026

About this episode

Kelly Reis discusses the importance of facility design and workflow mapping in enhancing customer experience in the automotive industry.

Host Shasta Haddock welcomes first-time guest Kelly Reis, Founder of Arris Corp, to the I'm a Car Chick booth at NADA 2026. A self-proclaimed "car chick" who started in retail in 1999, Kelly has transitioned her years of dealership experience into a niche focus on facility design. She breaks down why a beautiful building isn't enough—it has to actually work for your employees and your customers. They discuss the importance of workflow mapping, how facility design directly impacts the customer experience, and the power of networking in the automotive industry. If you’re planning a renovation or a new build, Kelly’s insights on aligning architecture with operations are essential. #ImACarChick #NADA2026 #KellyReis #ArrisCorp #FacilityDesign #DealershipOperations #CustomerExperience #WomenInAutomotive

People in this episode

Host: Shasta Haddock

Guest: Kelly Reis

Topics covered

• facility design
• workflow mapping
• customer experience
• automotive industry
• networking
• dealership operations

Keywords

• facility design
• workflow mapping
• customer experience
• automotive industry
• NADA 2026
• dealership operations
• Kelly Reis

Mentioned in this episode

Organizations: Arris Corp

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