The Flip to the Front End: Kate Beirowski on Vehicle Merchandising, Sales Leadership, and Being Fearless | NADA 2026

The Flip to the Front End: Kate Beirowski on Vehicle Merchandising, Sales Leadership, and Being Fearless | NADA 2026

From I'm A Car Chick by Shasta Haddock

May 22, 2026 · 22 min · Season 7 · Episode 32

About this episode

Kate Beirowski discusses her transition to VP of Sales at Dealer Image Pro and the importance of stepping out of comfort zones in the automotive industry.

Host Shasta Haddock catches up with the insightful and always candid Kate Beirowski, the newly appointed VP of Sales for Dealer Image Pro. Recorded live at NADA 2026, Kate shares her transition from a career in Fixed Ops to leading the front-end charge in vehicle merchandising. They discuss the power of end-to-end photography in the modern dealership, the challenges of stepping into a new leadership role, and why "getting out of your comfort zone" is the best advice for anyone in automotive. From winning "WIA Bingo" to taking on the VP mantle, Kate’s energy and honesty provide a masterclass in professional growth and fearless networking. #ImACarChick #NADA2026 #KateBeirowski #DealerImagePro #VehicleMerchandising #SalesLeadership #WomenInAutomotive #DealerTech

People in this episode

Host: Shasta Haddock

Guest: Kate Beirowski

Topics covered

Keywords

Mentioned in this episode

Organizations: Dealer Image Pro

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