Beyond the Hype: April Rain on Fractional Marketing, Vendor Transparency, and the "Magic" of Real ROI

Beyond the Hype: April Rain on Fractional Marketing, Vendor Transparency, and the "Magic" of Real ROI

From I'm A Car Chick by Shasta Haddock

May 17, 2026 · 46 min · Season 8 · Episode 3

About this episode

Shasta Haddock interviews April Rain about fractional marketing and the importance of transparency in vendor reports to achieve real ROI in the automotive industry.

Host Shasta Haddock finally sits down for a long-overdue conversation with April Rain, the "Chief Magic Officer" and Founder of Digital Rain Inc. In this episode, they pull back the curtain on the post-NADA pivot and dive deep into the world of fractional marketing. April discusses why dealerships are often overwhelmed by the "alphabet soup" of vendor reports and how her team acts as the "interpreter" to find true ROI. They explore the myths of the car business, the power of mentorship within Women in Automotive, and why providing actual value is the only way to break through the "slimy car dealer" stereotype. Whether you're a dealer principal or a marketing director, April’s "no-fluff" approach to digital strategy is exactly what the industry needs right now. #ImACarChick #AprilRain #DigitalRainInc #FractionalMarketing #AutomotiveMarketing #DealerStrategy #WomenInAutomotive #MarketingROI

People in this episode

Host: Shasta Haddock

Guest: April Rain

Topics covered

Keywords

Mentioned in this episode

Organizations: Digital Rain Inc, Women in Automotive

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