Canon and Kessler Creative Discuss Strategy, Predictive Service, and Growth
About this episode
Ashley Roberts discusses Canon's restructuring and market trends with guests from Canon U.S.A. and Kessler Creative.
Ashley Roberts welcomes Pete Kowalczuk, of Canon U.S.A., to discuss Canon’s restructuring into a unified Americas production print team. They are joined by and Dina Kessler of Kessler Creative to discuss how demand has shifted toward personalization, variable data, shorter runs, faster turnaround, and omnichannel marketing, driving investments in digital print, compatible finishing, and inserters.
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