Canon and Kessler Creative Discuss Strategy, Predictive Service, and Growth

About this episode

Ashley Roberts discusses Canon's restructuring and market trends with guests from Canon U.S.A. and Kessler Creative.

Ashley Roberts welcomes Pete Kowalczuk, of Canon U.S.A., to discuss Canon’s restructuring into a unified Americas production print team. They are joined by and Dina Kessler of Kessler Creative to discuss how demand has shifted toward personalization, variable data, shorter runs, faster turnaround, and omnichannel marketing, driving investments in digital print, compatible finishing, and inserters.

People in this episode

Host: Ashley Roberts

Guests: Pete Kowalczuk, Dina Kessler

Topics covered

• strategy
• predictive service
• growth
• personalization
• digital print
• omnichannel marketing

Keywords

• Canon
• Kessler Creative
• production print
• digital print
• variable data
• shorter runs
• faster turnaround
• omnichannel marketing

Mentioned in this episode

Organizations: Canon U.S.A., Kessler Creative

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