Printing's Alive: Navigating Print's Future: Jamie McLennan on Strategy, Innovation, and Building Relationships
From Impressions Xchange by Printing Impressions
April 28, 2026 · 53 min
About this episode
Warren Werbitt talks with Jamie McLennan about the shift from commodity to strategic selling in the print industry.
In this episode of Printing’s Alive, Warren Werbitt talks with Jamie McLennan about the shift from commodity to strategic selling in the print industry. They unpack pricing pressures, customer expectations, and the importance of positioning print as a premium product. The conversation also explores AI, sustainability, and how to attract the next generation to print.
People in this episode
Host: Warren Werbitt
Guest: Jamie McLennan
Topics covered
- print industry
- strategic selling
- AI
- sustainability
- customer expectations
- premium product
Keywords
- strategy
- innovation
- relationships
- pricing pressures
- customer expectations
- sustainability
- AI
Mentioned in this episode
Organizations: Printing Impressions
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