About this episode

Elsie and Rob discuss podcast ad growth, the importance of income tracking, and the impact of AI on podcast discovery and content creation.

Elsie and Rob break down the recent 28% rise in podcast ad dollars and explain why tracking your income per download is a much better measure of success than looking at total industry averages. They also answer a listener question about whether you need to be a guest on other shows before starting your own and the value of finding a podcasting community. The conversation shifts to search and discovery. They look at how Google's AI search mode is changing the way audiences find content and why third-party conversations about your show matter. They also cover Jay Shetty’s exclusive video deal with Spotify and Netflix, noting that his audio will remain on the open RSS feed. Finally, the hosts talk about artificial intelligence in podcasting. They explore YouTube's new AI disclosure labels, the arrival of fully AI-generated podcast tools, and audio cleanup software. Rob also announces that Katee Sackhoff’s Battlestar React-ica is joining the Captivate DAX US team. Links to interesting things from this episode: 🎉 Welcome Katee Sackoff and Battlestar React-ica! People & Shows Battlestar React-ica: Katee's First Watch of BSG - YouTube On Purpose with Jay Shetty | Podcast on Spotify…

People in this episode

Hosts: Elsie, Rob

Topics covered

• podcast growth
• branding
• search engine optimization
• AI in podcasting
• podcast community
• advertising

Keywords

• podcast advertising
• AI tools
• YouTube features
• podcast community
• search discovery
• Katee Sackhoff
• Jay Shetty

Mentioned in this episode

Organizations: Spotify, Netflix, Google, YouTube, Captivate

Books & works: Battlestar React-ica, On Purpose with Jay Shetty, Misguided: The Newsletter

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