In & Around Podcasting

Rob is joined by industry peers Dave Hamilton, Luke Slota, and Marques Pfaff to talk about the realities of podcast advertising. The group discusses the realistic download numbers needed for host-read sponsorships, comparing traditional CPM models to cost-per-action (CPA) campaigns.The conversation covers the necessity of video in modern podcasting. While video aids discoverability and search on platforms like YouTube, the panel agrees that audio remains the core experience for loyal subscribers who drive actual sales.Finally, the group shares the biggest mistakes creators make when working with advertisers. From skipping over ad-read instructions to overpricing their shows, the peers outline how to build credible, long-term relationships with brands.Guest ContributorsDave Hamilton — Backbeat Media, Gig Gab, Mac Geek Gab, and Business BrainLuke Slota — The Out Loud GroupMarques Pfaff — Amplitude Media PartnersLinks to interesting things from this episodePeople, Shows & LinksAmplitude MediaThe Outloud GroupGig Gab — A Weekly Podcast for Working Musicians - Gig GabBackBeat MediaMac Geek Gab PodcastA Weekly Podcast For Entrepreneurs Who Do The Work - Business Brain - The Entrepreneurs' PodcastIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

As Artificial Intelligence continues to be ever more present in podcasting, discussions and conversations have appeared online at an equal rate on whether this is a good or bad thing for the podcasting industry.Does it make life easier when it comes to creating content, or does it run the risk of making podcasting redundant through an increased lack of originality?Join Mark, Danny, and guest co-host Liam Heffernan as they dissect the article and review each viewpoint.Our guest co-host this week: Liam Heffernan@thisistheheff on XLinks to interesting things from this episodeIndependent Podcast AwardsEm @Verbal Diorama: A Film History Podcast (@VerbalDiorama) / XVerbal DioramaScarlett Johansson’s OpenAI clash is just the start of legal wrangles over artificial intelligence | Artificial intelligence (AI) | The GuardianApollo Pods | Best Podcast App for Fiction LoversHow Can Podcast Discoverability Be Improved: The Ultimate Podcast Puzzle - Ear WorthyDoes AI Need Regulation in Podcasting? - In & Around PodcastingIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In a recent article on Hollywood Reporter, top podcasters like Rachel Maddow, Bill Simmons, Josh Lindgren and more shared their take on the biggest issues facing podcasting. These included visibility, podcast apps, lower advertising, and more.Join Danny and guest co-host Dan LeFebvre as they dissect the article and review each viewpoint.Our guest co-host this week: Dan LeFebvreHost of Based on a True Story, the podcast that compares Hollywood with history.Dan's Website@danlefeb on XDan on YouTubeDan's Facebook pageDan's Facebook group@basedonatruestorypodcast on InstagramLinks to interesting things from this episodeStart Your Podcast Today - Worry Free - School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave JacksonGoodpods 🎧 | Discover, Play & Share Your Favorite PodcastsApollo Pods | Best Podcast App for Fiction LoversWondery acquires New Heights with Jason and Travis KelceWhat The Hollywood Reporter Got Right & Wrong In Its Latest Podcast StoryPodcasting's Biggest Challenges? Maddow, Simmons, Charlamagne Weigh InIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Currently, if a podcaster wants to get the full picture of their show's growth, they need to look at multiple analytics reports: their hosting company, Apple Podcasts, Spotify, and now YouTube. Then they need to correlate how all this data is presented, since it can be very different, depending on IAB Certification, downloads, listens, and more. And that's just the podcaster - then you have media and ad buyer data, too.So how do we bring all this convoluted data together, and where do podcast analytics need to improve to give that fuller picture? Join your host Danny Brown and guest co-host Dan Misener as they dive in to podcasting's analytics problem.Our guest co-host this week:Dan MisenerDan Misener is co-founder of Bumper, a podcast growth agency. Prior to co-founding Bumper, Dan served as Director of Audience Development at Pacific Content. Prior to that, he spent a decade working in public radio at the Canadian Broadcasting Corporation (CBC), both on-air and behind-the-scenes. He was involved in the CBC's earliest podcasting efforts, and served as producer on many national and local news and current affairs programs. Dan has taught podcasting and audio storytelling at the Dalla Lana School of Public Health and Munk School of Global Affairs and Public Policy at the University of Toronto, the RTA School of Media at Toronto Metropolitan University, and through the Podcast Career Accelerator program at the Hot Docs Podcast Festival. Dan is host and producer of the independent live event and podcast series Grownups Read Things They Wrote as Kids, which has won several industry awards and been downloaded more than 10 million times.Dan's WebsiteLinks to interesting things from this episodeTrueFans | Podcasting That PaysOP3: The Open Podcast Prefix ProjectMobile Game Ads Are Boosting Podcast Follower Counts - BloombergPodcast Standards Project | Advocating for open podcastingThe State of Podcast Agencies 2024Does Podcasting Still Need the IAB? - In & Around PodcastingIs the CPM Model in Podcasting Really Unsustainable? - In & Around PodcastingIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

According to the most recent stats by the Podcast Index, there are 315,000 active podcasts (based on publishing at least one episode in the last 30 days), with 446,000 in the last 90 days. Given there are 4.2 million podcasts listed in the index, are the seemingly low numbers (around 10% of all podcasts actively publishing) a cause for concern, or an opportunity for podcasters in the long term?Join your host Danny Brown, and guest co-hosts Bryan Entzminger and Al Grego, as they dive into the data and offer their take.Our guest co-hosts this week:Al GregoProducer & Host of 'Yes, We Are Open', 'Just Good Business', and 'The Produce Stand podcasts.Al's WebsiteAl's Facebook groupAl's Facebook page@pftw on Instagram@pftw on XAl on YouTubeBryan EntzmingerBryan Entzminger is a podcaster and editor. He loves helping other podcasters and editors through the unofficial Hindenburg users group on Facebook and cohosts the Podcast Editors Mastermind and the Podcast Gauntlet. You can find him at TopTierAudio.comBryan's WebsiteBryan's Facebook groupBryan's Facebook page@toptieraudio on Instagram@toptieraudio on XLinks to interesting things from this episodePodcast Editor AcademySteve StewartSorry About The MurderPod the North | Kattie LaurToronto MikePodcastindex.org Podcast StatsHow many active podcasts are there?In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Welcome to a special bonus episode of In & Around Podcasting. This week, Mark and Danny are joined by guest co-host Garry Aylott, Head of Design at Captivate, to talk about the new Captivate 2.5 dashboard release.This includes designing for both indie podcasters and large media production companies, as well as taking podcast networks up a notch for all Captivate podcasters. Sit back for an educational walk-though of the SaaS decision-making process.Links to interesting things from this episodeCaptivate 2.5 - Unlimited Networks & a Sleek New LookDashboard 2.5 Release Preview - YouTubeIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy