About this episode
The episode discusses the pervasive nature of advertising in gaming and concerns about its future impact on the industry.
Advertising feels evil. And that’s so strange to say, but I look at how many ways we attempt to avoid it and it feels like it’s something we just don’t want to mess with at all. We skip them on pre-recorded things, we subscribe to ad-free tiers, we try to block them out on our websites…we don’t seem to want them in any part of our lives. Especially not in our gaming. But it’s already there for some of you. Heavily so in the mobile market. And that’s the part that I’m worried the most will make its way into our other gaming aspects. The ones where you get so much stuff per day and beyond that you either wait or pay or watch ads to gain…something, in the game that is mid beneficial for you. That, or we get to choose a full price game with no ads or a smaller priced game with ads. Something of that kind of…f—kery is likely on the way at some point. The recent gamepass price drop was a concern. Yes, they dropped the price but if that doesn’t bring people back to it, what then? What lengths are planned to go to get money back into the game, so to speak? Gamepass with ads? A cheaper tier to be sure but how will the ads be implemented and if it’s enough of a revenue generator, how does…
Topics covered
- advertising in gaming
- mobile market
- gamepass pricing
- ad-free gaming
- future of gaming monetization
Keywords
- advertising
- gaming
- mobile market
- gamepass
- monetization
- ad-free
- video games
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