How to build a brand that lasts (and what's quietly killing yours 🫣) with Chantel Brayley
From In Her Power by Bec Stewart
April 13, 2026 · 30 min
About this episode
Bec Stewart interviews Chantel Brayley about building a lasting brand and the challenges that can undermine it.
What does it actually take to build a brand that people fall in love with - and stay loyal to for years? This week I'm sitting down with Chan Brayley - one of Australia's most respected brand and eCommerce strategists, recognised as one of the top 50 people in eCommerce in Australia, and the woman founders call when they need someone to cut through the noise and build something real. With over 17 years behind the scenes of some of Australia's most loved brands, Chan doesn't gatekeep, and she certainly doesn't sugarcoat! Find more of Chan here ⬇️ Instagram Website LinkedIn Podcast
People in this episode
Host: Bec Stewart
Guest: Chantel Brayley
Topics covered
- branding
- eCommerce
- loyalty
- business strategy
- female entrepreneurs
Keywords
- brand building
- eCommerce strategy
- loyalty
- business growth
- female founders
Mentioned in this episode
Organizations: Australia, Instagram, Website, LinkedIn, Podcast
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