The Assisted Living Blueprint: How Boris & Amanda Built a Cash-Flowing, Impact-Driven Housing Business - Episode #353

About this episode

Ruben Kanya interviews Boris and Amanda Palomino about their successful assisted living business and its economic implications.

In this insightful episode of In The Lab, Ruben sits down with Boris and Amanda Palomino — the powerhouse couple behind a rapidly growing assisted living operation. What started as a personal passion for meaningful work grew into a scalable business model with real estate, licensing, care teams, and systems all working together. Boris and Amanda break down what assisted living really is, who it serves, and why the demand curve over the next decade makes this one of the most compelling niches in housing and small business ownership.They walk through the true economics behind assisted living — from resident fees to operating margins — and the difference between running a home, owning the real estate, and building a company that can eventually scale across multiple locations. The Palominos also take us inside their story: burnout, breakthroughs, division of roles, supportive mentors, and how they merged purpose with profitability.This episode is a must-listen for anyone curious about assisted living as an investment vehicle, a recession-resistant business model, or a mission-driven path into entrepreneurship. Tune in now to learn how Boris and Amanda built a business rooted in care…

People in this episode

Host: Ruben

Guests: Amanda Palomino, Boris Palomino

Topics covered

• assisted living
• real estate
• business model
• entrepreneurship
• investment

Keywords

• cash flow
• impact-driven
• scalable business
• licensing
• care teams

Mentioned in this episode

Products: assisted living business model, real estate investment

Books & works: The Assisted Living Blueprint, In The Lab

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