2M Views TEDx Speaker: Your Brain’s “Factory Settings” Decide If Your Story Influences or Gets Ignored
About this episode
Howie Chan interviews storytelling expert Karen Eber about the neuroscience of storytelling and how to make messages more persuasive.
In this episode of the Influence Anyone Podcast, host Howie Chan interviews Karen Eber, an award-winning author, keynote speaker, and storytelling expert who has educated and inspired more than three million people globally. They delve into why great storytelling isn’t about your origin story, why specific details beat big dramatic moments, and how subtle emotional tension can make your message far more persuasive. Karen reveals the five “factory settings” of the brain that determine whether your message sticks or gets ignored and how to structure a compelling narrative using context, conflict, outcome, and takeaway. Want to make influencing human behavior your company's superpower? Connect with me at howiechan.com/speaking and let's talk! Episode Breakdown: 00:00:00 The Neuroscience Behind Storytelling 00:10:39 The Stories We Tell Ourselves 00:16:22 Identifying the Right Audience 00:19:47 The Brain’s Default Settings 00:29:44 Building a Powerful Story Step-by-Step 00:49:29 Storytelling Myths 01:00:55 Utilizing Visual Artifacts From Our Guest: Website LinkedIn YouTube Instagram TEDx Talk The Perfect Story by Karen Eber Download the four master storytelling prompts here. Want…
People in this episode
Host: Howie Chan
Guest: Karen Eber
Topics covered
- storytelling
- neuroscience
- persuasion
- communication
- audience engagement
Keywords
- storytelling
- neuroscience
- persuasion
- audience
- communication
- emotional tension
- factory settings
Mentioned in this episode
Organizations: The Behavioring Company
Books & works: The Perfect Story
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