Buyer Psychology Expert Explains How To Become Unignorable in Today’s AI-Driven World

About this episode

Howie Chan interviews Katelyn Bourgoin about buyer psychology and strategies to become unignorable in an AI-driven world.

Howie Chan interviews buyer psychology expert and “customer whisperer” Katelyn Bourgoin to unpack the hidden forces behind attention, influence, and why some people become impossible to ignore while others stay invisible. In this episode, Katelyn shares the painful story of shutting down her venture-backed startup, the lessons she learned from studying behavioral economics, and how understanding buyer psychology completely changed the trajectory of her career. They dive deep into the psychology of attention, why “jobs to be done” changed modern marketing, how envy secretly drives human behavior, and the difference between getting attention and earning true influence. You’ll also learn practical strategies for becoming “unignorable” in today’s AI-driven world, including how to build authority, borrow trust, create memorable positioning, and use storytelling ethically to influence people. Whether you’re an entrepreneur, creator, marketer, or leader trying to stand out in a noisy world, this conversation will change how you think about persuasion, branding, and human behavior. Episode Breakdown: 00:00:00 Why Katelyn Bourgoin Shut Down Her Startup 00:05:19 Rebuilding from Zero…

People in this episode

Host: Howie Chan

Guest: Katelyn Bourgoin

Topics covered

• buyer psychology
• influence
• AI-driven marketing
• storytelling
• branding
• human behavior

Keywords

• buyer psychology
• influence
• AI
• storytelling
• branding
• marketing
• human behavior

Mentioned in this episode

Organizations: The Behavioring Company

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