What Fundraisers Know About Human Behavior That Most Leaders Don't | The Science of Generosity
About this episode
This episode explores how behavioral science informs generosity and influence in fundraising and decision-making.
Behavioral scientist, fundraising strategist, and author of Neurogiving, Cherian Koshy, joins Howie Chan in this episode where they dive deep into how to influence people to give—and what behavioral science teaches us about generosity, identity, and contribution. Drawing from behavioral science, neuroscience, and decades of fundraising experience, Cherian reveals that generosity is hardwired into human behavior and may be the fastest path to trust, loyalty, and lasting behavior change. Together, they explore why people give, how identity shapes decision-making, and why organizations often fail when they try to convince people to give. You'll learn how nonprofits, businesses, leaders, and entrepreneurs can stop pushing and start creating environments where people naturally want to contribute. Whether you're building a brand, leading a team, raising funds, or simply trying to influence more effectively, this conversation offers a powerful reframe: influence begins when people feel seen in their highest and best form. Episode Breakdown: 00:00:00 From State Debate Champion to Influence Expert 00:08:24 Humans Are Hardwired for Generosity 00:14:50 The Biggest Fundraising Mistake…
More episodes of Influence Anyone
- Buyer Psychology Expert Explains How To Become Unignorable in Today’s AI-Driven World
- Story Selling vs. Data Selling: The Story-Insight-Data Framework That Drives Human Behavior
- Why Most B2B Branding Fails: The 86% Correlation Most Brand Ignore
- “Brand Your Secret Sauce!” The Father of Branding Reveals The #1 Mistake Businesses Make Again and Again
Explore listener stats, chart rankings, contacts and more on the Influence Anyone podcast page.