Episode 5 - Hyperlocal Influence: Sparking Change in Their Own Communities
From Influencer Impact by People First
June 5, 2025 · 27 min · Season 1 · Episode 5
About this episode
This episode explores how local creators influenced the passing of Measure A in LA County through community-rooted strategies and storytelling.
In this months episode of Influencer Impact, Ryan and Nicole sit down with Sara St. Hilaire and Philip Holmes of Swell Creative Group to explore how local creators helped pass Measure A in LA County. From strategy to storytelling, they unpack how community-rooted influence can power big wins and lasting change. While you're here, make sure to check out and subscribe to our Substack by the same name! Where we break down online discourse and audience behavior to harness social media for meaningful advocacy.
People in this episode
Hosts: Ryan, Nicole
Guests: Sara St. Hilaire, Philip Holmes
Topics covered
- hyperlocal influence
- community change
- social media advocacy
- local creators
- storytelling
- community strategy
Keywords
- hyperlocal influence
- community change
- Measure A
- Swell Creative Group
- social media advocacy
- storytelling
- local creators
Mentioned in this episode
Organizations: Swell Creative Group
Places: LA County
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