Accelerate - Brian Moore: The 15 Year Build: Science Leads and Tech Follows

About this episode

Dr. Brian Moore discusses the evolution of bio-analytics and AI in elite sports with host Nicola Graham.

Episode 216: In this episode of Accelerate Podcast, host Nicola Graham is joined by Dr Brian Moore — Co-Founder and CEO of Orreco, a company that has spent over fifteen years at the forefront of bio-analytics and AI in elite sport. ㅤBrian’s journey into high-performance sport began in the lead-up to the Sydney Olympics 2000, where he studied blood biomarkers under Professor Craig Sharp — widely regarded as a pioneer of British sports science. Since then, his work has spanned Olympic and World Championship medallists, NBA organisations including the Dallas Mavericks, Premier League clubs, Formula 1 teams, and the America’s Cup. ㅤAt the core of the conversation is Orreco’s long-term vision: building a full-stack AI system for human performance. Brian shares how a science-first approach has shaped the company’s evolution — from early biomarker analysis to developing integrated systems that aim to inform decision-making across performance, recovery, and health. ㅤThis episode explores what it really takes to build in elite sport over the long term — from maintaining scientific credibility, to navigating investment, and translating complex data into meaningful, applied insights for…

People in this episode

Host: Nicola Graham

Guest: Dr Brian Moore

Topics covered

• bio-analytics
• AI in sport
• human performance
• scientific credibility
• data analysis
• elite sport

Keywords

• bio-analytics
• AI
• elite sport
• performance
• recovery
• health
• data insights

Sponsors

Gameplan

Mentioned in this episode

Organizations: Orreco, Dallas Mavericks, Premier League, Formula 1, America’s Cup

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