About this episode

Jason Esseboom discusses the intersection of athlete identity and technology investment, sharing insights on the high-performance mindset and investment capital in sports tech.

Episode 212: In this episode of Accelerate, Nicola Graham is joined by Jason — Founder of Joyned Capital, former semi-professional footballer in the Netherlands, and a leader at the intersection of athlete identity and technology investment. Jason’s journey spans elite sport, corporate banking, venture building, and two years designing and running the Qatar SportsTech accelerator programme — giving him a rare perspective on both sides of the performance and investment table. After transitioning out of football, he made it his mission to reshape the narrative around athletes in business and redefine how investors engage with sport and technology. Now through Joyned Capital, Jason is focused on changing the face of investment — building bridges between high-performance sport and high-growth tech, while empowering athletes to become credible, strategic investors. Across the conversation, Jason breaks down what the high-performance mindset really looks like beyond the pitch — exploring growth, curiosity, relentlessness and grit in the world of startups and venture capital. He shares practical insights into the different types of capital founders can pursue, and why relationships —…

People in this episode

Host: Nicola Graham

Guest: Jason Esseboom

Topics covered

• investment capital
• sports technology
• athlete identity
• venture capital
• high-performance mindset

Keywords

• investment
• sports tech
• athlete identity
• venture capital
• high-performance mindset

Mentioned in this episode

Organizations: Joyned Capital, Qatar SportsTech

Places: Netherlands

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