
485. Direct messages and algorithmic immunity
From Informed: the podcast for LinkedIn® users by John Espirian
April 4, 2026 · 19 min · Episode 485
About this episode
This episode discusses LinkedIn strategies including direct messages, post targeting, and community support for small business owners.
Postbag Should I delete posts on LinkedIn? Richard G Abrahams: Should I write a newsletter? Mark Lee: Can I target my posts to certain locations? Clip from my UpLift Live 26 talk on "direct messages and algorithmic immunity". I put in around 12 hours of editing time to get the replays ready, and we have about 17.5 hours of content in total now available over the past 3 years of the conference. Get your replay ticket Social Insider report on document post engagement rates Look out for messages saying "Email not reachable" and "Update your email to ensure you don't lose access to your account" – they're legitimate messages but seem to be associated only with LinkedIn accounts that have Gmail email addresses. Hopefully, this is a temporary issue only. Ryan Roslansky's book: Open To Work released Solo and small business owners : join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join Support the show : Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
People in this episode
Host: John Espirian
Topics covered
- direct messages
- algorithm
- content engagement
- small business
- community support
Keywords
- direct messages
- algorithmic immunity
- content engagement
- newsletter
- small business
- community
Mentioned in this episode
Organizations: LinkedIn, Espresso+, Social Insider
Books & works: Open To Work
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