Informed: the podcast for LinkedIn® users

PostbagLionel Guerraz voice note about content reachCome to UpLift Live Nano Bristol on 17 September 2026 – a chance to ask your LinkedIn questions direct to me and get yourself a live LinkedIn profile review!Creator Marketplace and company page collaborationsSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

A quick look at a document that explains why LinkedIn should be considered a social media platform just like all of the other big players.PostbagTeresa Ward: should we use @mentions in comments?Lionel Guerraz: on saving money with tech tools———Don't use the vertical pipe | symbol in your headlineIs LinkedIn social media?UpLift Live 26 is almost here. Still time to get your ticket at uplift-live.comSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

This one tip will help content creators get their external content seen.PostbagEspresso+: Comment "X" and I will DM you – is that a good idea?Judi Hays voice note … about voice notes———Getting content seen: one approach that works for meHow to reduce your LinkedIn notificationsCompany page invitations reduced from 250 to 50Removing date/time stampsSome news about the UpLift Live 26 conferenceSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

Is AI coming for all our jobs? That's the main topic this week, with lots of resources for you to check out so you can work out on which side of the fence to fall.PostbagAnon: How can I make my Featured items look the same size?Other topics in this week's show:Something Big Is Happening AI article by Matt ShumerFrank Prendergast has shared a voice note about this. Check out Frank's podcast with Justin Collery: The AI ArgumentSee this annotated version and podcast as a rebuttal to Matt's article, produced by Ed Zitron.About that Matt Shumer post – another rebuttal, by Gary Marcus.Watch a clip of Mustafa Suleyman, CEO at Microsoft AI, speaking to the Financial Times about what AI will do to white-collar jobs.LinkedIn Local programme to shut down at the end of 2026.LinkedIn action on automated commentsLinkedIn Future of Work fund open till 15 March 2026 – apply hereWhat's your oldest post on LinkedIn?Bonus content I found after recording: check out episode 11 of The Last Invention, which includes interviews with Ed Zitron and Gary Marcus.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

Being away for a week in Milan did wonders for people asking me questions for the show!PostbagRichard G Abrahams: As a fiction author, given that time learning and using social media is time not spent writing and editing fiction, and given that LinkedIn is a business platform, is there really any value for me to go through the learning curve to promote my novels? Will I really get return for the effort?Ashley Leeds: How are LinkedIn group recommendation emails generated? How is your Espresso+ podcast on Apple?Kate Clark: What's your view on LinkedIn events?Caryn Yuen: Some experts recommend posting daily to build your personal brand, and some even suggest posting multiple times a day. What posting frequency would you recommend on LinkedIn, and why?Also in the show:Updates on my speaking gig in Milan, with slides for Espressians.Banner image safe zone tipSaves and sends – how to access what you've savedLink click analyticsMS earnings call FY26Q2Open Profile Premium messagingTop Voices UKUpLift Live price rise to £299 on 14 February. Get your tickets for our third annual conference in Birmingham on 26 March soon!Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

Main topic is how others can be your marketing department via their recommendations and video testimonials.PostbagMark Lee: I’m wondering what would happen if I chose to start another newsletter on a different topic potentially of interest to a different subset of my connections. Do all my connections get notified of the new newsletter? Does it have an impact on what happens with the other newsletter? Do all new connections get notified that I have two newsletters?Do off-topic posts work?Dates and times on postsRecommendations and video testimonialsSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

Happy New Year!PostbagHanne Møller – reposting your own postCaryn Yuen – hashtagsI know LinkedIn has removed the ability to follow hashtags, but people can still use them. Some include hashtags within the body of their post to draw attention to certain words, while others add several at the end in a more Instagram-style approach. So what purpose do hashtags actually serve on LinkedIn now?My top LinkedIn questionsWhere do I start?What do I post about?Should I post personal stuff?How do I approach people?Do I need LinkedIn Premium?Should I switch to creator mode?How do I increase my Social Selling Index (SSI)?Should I put links in posts?Do I need a company page?How do I get more engagement and visibility?Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

PostbagDoes the industry setting matter on your profile?Christopher Johnson (voice note)LinkedIn industry options help pageFake accounts with similar headlines?LB BrittinghamI'm searching for other experts supporting introverts and I keep coming across profiles with "introvert living in an industry of extroverts" or similar. Many seem like real accounts. Maybe it's some sort of LinkedIn insider knowledge/meme? Kind of like newbies to Threads don't understand the rage bait from fake accounts when they first get there. I'm wondering if the same thing happens on LinkedIn.LinkedIn release a community report twice a year and the latest one covers January to June 2025. They say they've stopped 61.2M fake accounts at registration. 22.2M have been restricted proactively before reports were needed by members, and only 385,900 accounts were restricted following member reports. If you suspect you see a fake account, you can report it via the More button on their profile.Main topic: Is Premium worth it?I joined in May 2021, paying £399.90+VAT. That's £479.88 per year or ~£1.31 per day. Here's what you get on Premium Business:Unlimited People browsing and searchingWho viewed your profile over 90 days15 InMails per monthCustom CTA buttonLinkedIn LearningOpen ProfileRotating bannerFeature content at top of profileEnhanced Services panelAI featuresGold badgePerks, currently including 3 months of free YouTube Premium and Spotify PremiumYou might get a discount to stay when trying to cancel Premium, but I'm not offered that.LinkedIn now has 100 million verified members, and Zoom will soon show your LinkedIn verification badge.Some interesting videos to check out on YouTube:Rory Sutherland Behavioural Science & Marketing Q&A ~1hAlgorithmic bias discussion ~1h 30mLynnaire Johnston and Mark Williams ~1h 10mUpLift Live 26 free ticket prize draw – ENTER NOWCome to the LaunchPad call on Thursday 8 January 2026 at 11am GMT where the winners will be announced live!Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!