How Dealers Can Stay Profitable Amid Affordability Pressures

How Dealers Can Stay Profitable Amid Affordability Pressures

May 21, 2026 · 25 min

About this episode

Jeff Rosen discusses how his automotive group is adapting to profitability challenges amid affordability pressures.

Profitability in automotive retail is increasingly tied to flexibility, transparency, and operational discipline, and Jeff Rosen shares how his group is adapting to meet the moment. On this episode of Inside Automotive, Jeff Rosen, President and CEO of Rosen Automotive Group and Chairman of Hyundai’s Dealer Advisory Board, discusses how a diversified franchise portfolio is helping navigate affordability pressures, changing consumer demand, and evolving technology. Rosen explains why Hyundai c...

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Host: Jim Fitzpatrick

Guest: Jeff Rosen

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Organizations: Rosen Automotive Group, Hyundai, Hyundai’s Dealer Advisory Board

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