Google Ads Keyword Research: Your 10 Step Strategy for 2026

About this episode

Jyll Saskin Gales discusses the importance of keyword research in Google Ads and its role in leveraging AI features.

Yes, keyword research still matters in Google Ads. And no, AI can't do it for you! The most successful Google Ads advertisers are the ones who provide campaigns with the foundation they need to learn from, and that includes properly selected and themed keywords. In episode 123 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales explains why keyword research is still your steering wheel for Google's most powerful AI features like Smart Bidding, Broad Match and AI Max for Search campaigns....

People in this episode

Host: Jyll Saskin Gales

Topics covered

• keyword research
• Google Ads
• AI in advertising
• Smart Bidding
• campaign strategy

Keywords

• keyword research
• Google Ads
• AI
• Smart Bidding
• Broad Match
• campaigns
• advertising strategy

Mentioned in this episode

Organizations: Google Ads

Products: Smart Bidding, Broad Match, AI Max for Search

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