Should You Start On Maximize Conversions? Yes! Here's The Truth

Should You Start On Maximize Conversions? Yes! Here's The Truth

May 28, 2026 · 15 min · Season 3 · Episode 122

About this episode

Jyll Saskin Gales discusses the benefits of starting campaigns with Maximize Conversions bidding, even for new accounts.

Should you wait to gather data before using Maximize Conversions bidding? In episode 122 of the Inside Google Ads podcast, host Jyll Saskin Gales provides a definitive answer: you can start your campaigns with Maximize Conversions bidding, even in brand new accounts. While many believe manual bidding is safer for new setups, Jyll explains how manual CPC and Maximize Clicks often result in low-quality traffic that only converts by accident. This episode explores how Google's AI uses millions o...

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