Google Ads Management: What to Do (and When to Do Nothing)
About this episode
Jyll Saskin Gales discusses effective management strategies for Google Ads across different campaign scenarios.
How do you actually manage your Google Ads on a day-to-day, week-to-week, or month-to-month basis? In episode 129 of Inside Google Ads, host Jyll Saskin Gales breaks down exactly how to approach campaign management across three distinct scenarios: launching a brand new campaign, maintaining a campaign that is already performing well, and diagnosing a campaign that is struggling. Whether you are dealing with skyrocketing CPCs or trying to figure out when to let machine learning do its job, thi...
More episodes of Inside Google Ads with Jyll Saskin Gales
- Maxed Out Search? My Strategy for Scaling Google Ads
- The AI Paradox: Why Google Ads Automation Isn't Saving You Time
- Is Google Ads Dead? Why I’m More Excited Than Ever for the Future
- You Need Customer Match: The Holy Grail of Google Ads in the AI Era
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