The Race to Dominate NFL Prediction Markets

The Race to Dominate NFL Prediction Markets

August 26, 2026 · 30 min

About this episode

The episode discusses the rise of NFL prediction markets, trading volume, and related events in sports betting.

This week, President Trump expressed his support of prediction markets in the U.S., our Novig CEO and co-founder Jacob had a CNBC feature and NFL players are returning to college football. Then, we get into the NFL markets that are already exceeding expectations before the regular season begins. We unpack the surge in preseason trading volume and predict just how massive trading will become Week 1. We debate which exchanges will grow the most from football season and preview trading activity around the U.S. Open. We wrap up with a quick debrief of BetBash 2026.

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Organizations: Novig, CNBC

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