About this episode

This episode features a discussion on how the San Francisco Giants are redefining fan engagement year-round.

An EMS preview Ahead of their session at Experiential Marketing Summit 2026, this episode of Invision’s Inside the Brand Experience, Invision’s Rodrigo Espinosa, SVP, Integrated Campaigns, sat down with Sara Grauf, SVP of Experience Development at the San Francisco Giants, to talk about how one of the most iconic franchises in sports is redefining what it means to engage fans today. From her 25-year journey with the Giants, Sara shared how the organization has evolved from a transactional mod...

People in this episode

Host: Rodrigo Espinosa

Guest: Sara Grauf

Topics covered

• fan engagement
• sports marketing
• brand experience
• organizational evolution
• experiential marketing

Keywords

• San Francisco Giants
• fan engagement
• experiential marketing
• Rodrigo Espinosa
• Sara Grauf

Mentioned in this episode

Organizations: San Francisco Giants, Invision

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