Inside the Brand Experience

Participation is no longer enough. Today’s audiences expect more than a front-row seat, they want a voice in the experience itself. As attention spans shrink, technology becomes invisible, and new generations redefine engagement, brands face a critical challenge: how do you create experiences people don’t just attend, but actively shape? In this episode of Inside the brand experience, host Robb Trost, Senior Director of Business Development at Invision, is joined by members of Invision’s crea...

Join us for this episode of the Xcast to learn all about the new buzz term in using ABM within the world of events for pipeline generation – aka “account based experiences.” Events have long been a powerful tool for amplifying brand voices and messaging, creating memorable experiences that resonate with audiences and foster meaningful connections. However, in our post-pandemic world, the need to justify event budgets has become more crucial than ever. In this episode we explore how even...

What is creativity, where does it come from and how can I get some? This episode: "What do Sting, Stan Lee, Franco Dragone and Steve Wynn have in common?" They've all worked with John Masse. On this episode of the Xcast, Doug and Val have a spirited chat with creative journeyman, artist and performer John Masse to understand how creative is vital to everything in life.

"Can events actually be sustainable?" Event professionals have pondered this question for years. While we've come a long way to reducing the environmental impact of events through various green practices, we're left to wonder if events can truly be sustainable. Our panel of experts, led by InVision's Strategy Director Evan Strange, Executive Creative Director Molly Hodge, and Creative Director Michelle Bartosiewicz, share valuable insights and explore actionable strategies to make even...

Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times – audiences who have all become digital natives. What's at stake? Earned Engagement – planning for and measuring how we earn the attention of our key audiences in changing times. You will learn: What is the "Engagement OS" system and how it delivers earn...

From Everything Everywhere to Something Nowhere All at Once. Three years ago, the world shut down. InVision's Doug Binder and Corey Burton are still trying to make sense of it all, especially when it comes to their passion for creating events. Hold on tight for a spirited journey back in time, from ballrooms to video calls to hybrid to whatever comes next. Listen now to hear stories from Doug and Corey on building resiliency in face of the Covid-19 crisis. Don’t forget to rate, review and su...

Getting Strategic with Sales Enablement How to make enablement a critical part of your organization Research from sales professionals on driving productivity reveals that selling is harder now than before the pandemic. Buyer behaviors are ever-shifting as customers vacillate between digital and in-person connection and consumption habits. What’s the key to ensuring your sales organization is setup for success in this challenging environment? A strategic and effective sales enablement ...

Now that IRL experiences are back in full-swing, brands need to establish the “new normal” that treats sponsors as partners, and places the needs and behaviors of the evolved B2B buyer at the heart of sponsorship strategy. The result? Greater value for sponsors, a curated experience for attendees, and a higher return on experience (ROE). Join InVision Senior Strategist, Phil Stanley and Event Marketing Partners Managing Partner, Gordon Stake as they discuss how we’re working with our clients...