314. How to maximize competitive advantage

314. How to maximize competitive advantage

July 30, 2026 · 48 min

About this episode

The episode discusses the fluid nature of competitive advantage and strategies for companies to maintain their edge in a rapidly changing market.

Competitive advantage is becoming much more fluid as market positions shift faster across industries, with advantages eroding and differentiation narrowing. Despite this increased volatility, companies often fail to actively monitor shifts in their competitive edge. Join Matt Banholzer  and Laura LaBerge  as they discuss their latest research  on the erosion of competitive advantage and share what companies can do to maximize their edge over peers. Related Insights  Strategy’s biggest blind spot: Erosion of competitive advantage How top economic performers lean into their competitive advantage to guide their strategy Why accelerated resource allocation matters in the age of AI Support the show: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/ See www.mckinsey.com/privacy-policy for privacy information

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